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Exploring consumer boycott intelligence using a socio-cognitive approach

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  • Farah, Maya F.
  • Newman, Andrew J.

Abstract

Despite a worldwide growth in the number of boycott campaigns, the results of studies are inconclusive as the motives behind individual participation are still largely ignored. Drawing on a socio-cognitive theory, the theory of planned behavior, this research investigates whether the direct variables of attitude, subjective norm and perceived behavioral control, help predict consumers' boycott intention. Conducted in Lebanon, this work employs a survey design administered to a randomized systematic sample of 500 Muslim and Christian consumers. The sample is split into two sub-samples reflecting the main religious groups in the Middle-East. Results show that although the Muslim participants appear more prone to participate in the boycott, still attitude, subjective norms, and perceived behavioral control are all significant predictors of intentions in both communities with the attitudinal component carrying the most weight. This application of a social psychology theory to the consumers' passive resistance to purchasing yielded significant contributions at the theoretical, empirical, and managerial levels.

Suggested Citation

  • Farah, Maya F. & Newman, Andrew J., 2010. "Exploring consumer boycott intelligence using a socio-cognitive approach," Journal of Business Research, Elsevier, vol. 63(4), pages 347-355, April.
  • Handle: RePEc:eee:jbrese:v:63:y:2010:i:4:p:347-355
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    References listed on IDEAS

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    Cited by:

    1. Silvia Grappi, 2015. "Consumer boycott of companies implementing offshoring strategies," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2015(3), pages 123-138.
    2. Omar Al Serhan & Elias Boukrami, 2015. "Mapping studies on consumer boycotting in international marketing," Transnational Marketing Journal, Transnational Press London, UK, vol. 3(2), pages 130-151, October.
    3. repec:nwe:eajour:y:2017:i:4:p:612-633 is not listed on IDEAS
    4. Murat Hakan Altintas & Bahar F. Kurtulmusoglu & Hans Ruediger Kaufmann & Serkan Kilic, 2013. "Consumer boycotts of foreign products: a metric model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 485-504, June.
    5. Leary, R. Bret & Vann, Richard J. & Mittelstaedt, John D. & Murphy, Patrick E. & Sherry,, John F., 2014. "Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption," Journal of Business Research, Elsevier, vol. 67(9), pages 1953-1958.
    6. Suzanne C. Makarem & Haeran Jae, 2016. "Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 193-223, March.
    7. Krist Swimberghe & Laura Flurry & Janna Parker, 2011. "Consumer Religiosity: Consequences for Consumer Activism in the United States," Journal of Business Ethics, Springer, vol. 103(3), pages 453-467, October.

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