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Insufficient discriminant validity: A comment on Bove, Pervan, Beatty, and Shiu (2009)

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  • Farrell, Andrew M.

Abstract

Bove, Pervan, Beatty, and Shiu [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.] develop and test a latent variable model of the role of service workers in encouraging customers' organizational citizenship behaviors. However, Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.] claim support for hypothesized relationships between constructs that, due to insufficient discriminant validity regarding certain constructs, may be inaccurate. This research comment discusses what discriminant validity represents, procedures for establishing discriminant validity, and presents an example of inaccurate discriminant validity assessment based upon the work of Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.]. Solutions to discriminant validity problems and a five-step procedure for assessing discriminant validity then conclude the paper. This comment hopes to motivate a review of discriminant validity issues and offers assistance to future researchers conducting latent variable analysis.

Suggested Citation

  • Farrell, Andrew M., 2010. "Insufficient discriminant validity: A comment on Bove, Pervan, Beatty, and Shiu (2009)," Journal of Business Research, Elsevier, vol. 63(3), pages 324-327, March.
  • Handle: RePEc:eee:jbrese:v:63:y:2010:i:3:p:324-327
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    References listed on IDEAS

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    1. Bove, Liliana L. & Pervan, Simon J. & Beatty, Sharon E. & Shiu, Edward, 2009. "Service worker role in encouraging customer organizational citizenship behaviors," Journal of Business Research, Elsevier, vol. 62(7), pages 698-705, July.
    2. Rajdeep Grewal & Joseph A. Cote & Hans Baumgartner, 2004. "Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing," Marketing Science, INFORMS, vol. 23(4), pages 519-529, June.
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    Cited by:

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    9. Fred Amofa Yamoah & Rachel Duffy & Dan Petrovici & Andrew Fearne, 2016. "Towards a Framework for Understanding Fairtrade Purchase Intention in the Mainstream Environment of Supermarkets," Journal of Business Ethics, Springer, vol. 136(1), pages 181-197, June.
    10. Shiu, Edward & Pervan, Simon J. & Bove, Liliana L. & Beatty, Sharon E., 2011. "Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings," Journal of Business Research, Elsevier, vol. 64(5), pages 497-500, May.
    11. Tojib, Dewi & Tsarenko, Yelena, 2012. "Post-adoption modeling of advanced mobile service use," Journal of Business Research, Elsevier, vol. 65(7), pages 922-928.
    12. Aga, Deribe Assefa, 2016. "Factors affecting the success of development projects : A behavioral perspective," Other publications TiSEM 867ae95e-d53d-4a68-ad46-6, Tilburg University, School of Economics and Management.
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    14. Drogendijk, Rian & Martín Martín, Oscar, 2015. "Relevant dimensions and contextual weights of distance in international business decisions: Evidence from Spanish and Chinese outward FDI," International Business Review, Elsevier, vol. 24(1), pages 133-147.
    15. Vishal K. Gupta & Suman Niranjan & Banu A. Goktan & John Eriskon, 2016. "Individual entrepreneurial orientation role in shaping reactions to new technologies," International Entrepreneurship and Management Journal, Springer, vol. 12(4), pages 935-961, December.
    16. repec:eee:joreco:v:21:y:2014:i:2:p:130-138 is not listed on IDEAS

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