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The role of top management networks for market knowledge creation and sharing in China


  • Luo, Xueming
  • Hassan, Morsheda


Despite the paramount influence of top managers within a firm, extant literature has under-researched the specific role of top management in market knowledge development. Drawing on social networks theory, the authors conceptualize a linkage between top management networks (TMNs) and market knowledge management. Based on a sample of Chinese firms, the results show that networking embeddedness of TMNs promotes new knowledge creation, but too much networking embeddedness leads to diminished returns. In addition, networking disparity of TMNs has a negative influence on existing knowledge sharing, and technological turbulence seems to weaken this negative impact. The findings have some important implications for marketing research and for managers on how to obtain superior learning in Chinese Economy.

Suggested Citation

  • Luo, Xueming & Hassan, Morsheda, 2009. "The role of top management networks for market knowledge creation and sharing in China," Journal of Business Research, Elsevier, vol. 62(10), pages 1020-1026, October.
  • Handle: RePEc:eee:jbrese:v:62:y:2009:i:10:p:1020-1026

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    References listed on IDEAS

    1. Frenzen, Jonathan & Nakamoto, Kent, 1993. " Structure, Cooperation, and the Flow of Market Information," Journal of Consumer Research, Oxford University Press, vol. 20(3), pages 360-375, December.
    2. Scott Shane & Daniel Cable, 2002. "Network Ties, Reputation, and the Financing of New Ventures," Management Science, INFORMS, vol. 48(3), pages 364-381, March.
    3. Brown, Jacqueline Johnson & Reingen, Peter H, 1987. " Social Ties and Word-of-Mouth Referral Behavior," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 350-362, December.
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    Cited by:

    1. Liang, Dapeng & Ma, Zhenzhong & Qi, Liyun, 2013. "Service quality and customer switching behavior in China's mobile phone service sector," Journal of Business Research, Elsevier, vol. 66(8), pages 1161-1167.
    2. Chollet, Barthélemy & Géraudel, Mickaël & Khedhaouria, Anis & Mothe, Caroline, 2016. "Market knowledge as a function of CEOs' personality: A fuzzy set approach," Journal of Business Research, Elsevier, vol. 69(7), pages 2567-2573.
    3. Ciravegna, Luciano & Majano, Sara B. & Zhan, Ge, 2014. "The inception of internationalization of small and medium enterprises: The role of activeness and networks," Journal of Business Research, Elsevier, vol. 67(6), pages 1081-1089.
    4. Wang, Jing & Hu, Michael Y. & Shanker, Murali, 2012. "Human agency, social networks, and FOSS project success," Journal of Business Research, Elsevier, vol. 65(7), pages 977-984.
    5. Gunasekaran, Angappa & Papadopoulos, Thanos & Dubey, Rameshwar & Wamba, Samuel Fosso & Childe, Stephen J. & Hazen, Benjamin & Akter, Shahriar, 2017. "Big data and predictive analytics for supply chain and organizational performance," Journal of Business Research, Elsevier, vol. 70(C), pages 308-317.


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