Market signals and relative preference: the moderating effects of conflicting information, decision focus, and need for cognition
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- Rao, Akshay R & Bergen, Mark E, 1992. " Price Premium Variations as a Consequence of Buyers' Lack of Information," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 412-23, December.
- Price, Lydia J. & Dawar, Niraj, 2002. "The joint effects of brands and warranties in signaling new product quality," Journal of Economic Psychology, Elsevier, vol. 23(2), pages 165-190, April.
- Kihlstrom, Richard E & Riordan, Michael H, 1984. "Advertising as a Signal," Journal of Political Economy, University of Chicago Press, vol. 92(3), pages 427-50, June.
- Bailey, James R., 1997. "Need for cognition and response mode in the active construction of an information domain," Journal of Economic Psychology, Elsevier, vol. 18(1), pages 69-85, February.
- Inman, J Jeffrey & Peter, Anil C & Raghubir, Priya, 1997. " Framing the Deal: The Role of Restrictions in Accentuating Deal Value," Journal of Consumer Research, University of Chicago Press, vol. 24(1), pages 68-79, June.
- Bloom, Paul N. & Reve, Torger, 1990. "Transmitting signals to consumers for competitive advantage," Business Horizons, Elsevier, vol. 33(4), pages 58-66.
- Ippolito, Pauline M, 1990. "Bonding and Nonbonding Signals of Product Quality," The Journal of Business, University of Chicago Press, vol. 63(1), pages 41-60, January.
- Akerlof, George A, 1970. "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, MIT Press, vol. 84(3), pages 488-500, August.
- Jean Tirole, 1988. "The Theory of Industrial Organization," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262200716, June.
- Inman, J Jeffrey & McAlister, Leigh & Hoyer, Wayne D, 1990. " Promotion Signal: Proxy for a Price Cut?," Journal of Consumer Research, University of Chicago Press, vol. 17(1), pages 74-81, June.
- Aaker, Jennifer L & Lee, Angela Y, 2001. " "I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion," Journal of Consumer Research, University of Chicago Press, vol. 28(1), pages 33-49, June.
- Birger Wernerfelt, 1988. "Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond," RAND Journal of Economics, The RAND Corporation, vol. 19(3), pages 458-466, Autumn.
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