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The Contribution of Changes in Advertising Expenditures to Earnings and Market Values

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  • GrahamJr., Roger C.
  • Frankenberger, Kristina D.

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  • GrahamJr., Roger C. & Frankenberger, Kristina D., 2000. "The Contribution of Changes in Advertising Expenditures to Earnings and Market Values," Journal of Business Research, Elsevier, vol. 50(2), pages 149-155, November.
  • Handle: RePEc:eee:jbrese:v:50:y:2000:i:2:p:149-155
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    References listed on IDEAS

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    1. repec:bla:joares:v:6:y:1968:i:2:p:159-178 is not listed on IDEAS
    2. repec:bla:joares:v:8:y:1970:i:1:p:128-137 is not listed on IDEAS
    3. Gary Erickson & Robert Jacobson, 1992. "Gaining Comparative Advantage Through Discretionary Expenditures: The Returns to R&D and Advertising," Management Science, INFORMS, vol. 38(9), pages 1264-1279, September.
    4. repec:bla:joares:v:23:y:1985:i:1:p:326-335 is not listed on IDEAS
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    Cited by:

    1. Trina Larsen Andras & Srini S. Srinivasan, 2003. "Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 2(2), pages 167-176, August.
    2. Shah, Syed Zulfiqar Ali & Stark, Andrew W. & Akbar, Saeed, 2009. "The value relevance of major media advertising expenditures: Some U.K. evidence," The International Journal of Accounting, Elsevier, vol. 44(2), pages 187-206, June.
    3. Anindita Chakravarty & Rajdeep Grewal, 2011. "The Stock Market in the Driver's Seat! Implications for R&D and Marketing," Management Science, INFORMS, vol. 57(9), pages 1594-1609, March.

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