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On what basis do cooperatives engage in the cultivated meat market? Insights from Brazilian cooperatives

Author

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  • da Silveira, Alexandre Borba
  • Abib, Gustavo
  • Reis, Germano Glufke

Abstract

•Analyzes how Brazilian meat cooperatives perceive the cultivated meat (CM) markets.•Uses the Q methodology to reveal stakeholders’ views on the cultivated meat sector.•Identifies three perspectives: marketing enthusiasts, tech-innovators, socio-environmental advocates.•Findings reveal stakeholder collaboration’s role in market growth and sustainable food systems.•Contributes empirical findings about early-stage stakeholder engagement in cultivated meat.

Suggested Citation

  • da Silveira, Alexandre Borba & Abib, Gustavo & Reis, Germano Glufke, 2026. "On what basis do cooperatives engage in the cultivated meat market? Insights from Brazilian cooperatives," Journal of Business Research, Elsevier, vol. 204(C).
    • Handle: RePEc:eee:jbrese:v:204:y:2026:i:c:s0148296325006393
    DOI: 10.1016/j.jbusres.2025.115816
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