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Fake review detection in e-Commerce platforms using aspect-based sentiment analysis

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  • Hajek, Petr
  • Hikkerova, Lubica
  • Sahut, Jean-Michel

Abstract

Consumers rely on internet user reviews. Existing sentiment-based detection systems fail to capture consumer feelings regarding numerous aspects of products or services which influence their purchasing decisions. Despite the growing interest in detecting false reviews, prior studies have not explored the capacity to detect fake reviews for diverse products, which require distinct consumer experience. To overcome these problems, this paper proposes a fake review detection model using aspect-based sentiment analysis (ABSA) while considering the effects of product types. Using a dataset of Amazon reviews, our ABSA model revealed that two aspects are fundamental for detecting fake reviews and suggests the need to associate the two. These are the product category and the verified purchase attribute (with the greatest contribution observed for credence and experience product types).

Suggested Citation

  • Hajek, Petr & Hikkerova, Lubica & Sahut, Jean-Michel, 2023. "Fake review detection in e-Commerce platforms using aspect-based sentiment analysis," Journal of Business Research, Elsevier, vol. 167(C).
    • Handle: RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005027
    DOI: 10.1016/j.jbusres.2023.114143
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    References listed on IDEAS

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    1. Muhammad Haroon & Zaheer Alam & Rukhsana Kousar & Jawad Ahmad & Fawad Nasim, 2024. "Sentiment Analysis of Customer Reviews on E-commerce Platforms: A Machine Learning Approach," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(3), pages 230-238.
    2. Das, Ronnie & Ahmed, Wasim & Sharma, Kshitij & Hardey, Mariann & Dwivedi, Yogesh K. & Zhang, Ziqi & Apostolidis, Chrysostomos & Filieri, Raffaele, 2024. "Towards the development of an explainable e-commerce fake review index: An attribute analytics approach," European Journal of Operational Research, Elsevier, vol. 317(2), pages 382-400.
    3. Kim, Jong Min & Park, Keeyeon Ki-cheon & Mariani, Marcello & Wamba, Samuel Fosso, 2024. "Investigating reviewers' intentions to post fake vs. authentic reviews based on behavioral linguistic features," Technological Forecasting and Social Change, Elsevier, vol. 198(C).

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