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Coordination mechanisms and the role of taskscape in value co-creation: The British ‘milkman’

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  • Hörger, Christian
  • Ward, Philippa

Abstract

Service-dominant (S-D) logic holds that coordination mechanisms contribute to value cocreation. This research explores everyday social interaction processes in Britain's nocturnal, recurrent milk doorstep-delivery service. It uses ethnographic fieldwork with service providers (‘milkmen’) and semi-structured customer interviews and online feedback to enrich understandings.

Suggested Citation

  • Hörger, Christian & Ward, Philippa, 2023. "Coordination mechanisms and the role of taskscape in value co-creation: The British ‘milkman’," Journal of Business Research, Elsevier, vol. 162(C).
    • Handle: RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002072
    DOI: 10.1016/j.jbusres.2023.113849
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    References listed on IDEAS

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