Collaboration, feedback, and performance: Supply chain insights from service-dominant logic

This research demonstrates how collaborative feedback and resource investments in supply chain management and logistics-based partnerships influence the establishment of inter-firm collaboration, and ultimately, focal firm logistics service performance. We employ a two-stage collaboration model grounded in Service-Dominant logic and supported by empirical findings from supply chain managers. This answers calls for research addressing how information and collaboration co-create value in service ecosystems. The study further explores the conditional effects of commitment to learning, an operant resource aiding in collaboration capitalization. Accordingly, this study contributes to Service-Dominant logic, supply chain management and logistics, and service strategy literatures by successfully demonstrating that various partnership investments in and dialogical exchanges with partners enhance collaborative, value co-creation processes resulting in mutually-beneficial strategic advantages. The findings are particularly relevant given recent global supply disruptions that mandate more resilient supply chains.