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Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective

Author

Listed:
  • Mostaghel, Rana
  • Oghazi, Pejvak
  • Patel, Pankaj C.
  • Parida, Vinit
  • Hultman, Magnus

Abstract

Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.

Suggested Citation

  • Mostaghel, Rana & Oghazi, Pejvak & Patel, Pankaj C. & Parida, Vinit & Hultman, Magnus, 2019. "Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective," Journal of Business Research, Elsevier, vol. 101(C), pages 597-606.
    • Handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:597-606
    DOI: 10.1016/j.jbusres.2019.02.058
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    Citations

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    Cited by:

    1. Lindsey Hall, Kristina K. & Qi, Ji (Miracle) & Richey, Robert Glenn & Patil, Ripinka Koli, 2022. "Collaboration, feedback, and performance: Supply chain insights from service-dominant logic," Journal of Business Research, Elsevier, vol. 146(C), pages 385-397.
    2. Sipos, Norbert & Lukovszki, Lívia & Rideg, András, 2022. "A kisvállalati termék- vagy szolgáltatásinnováció erőforrás-alapú megközelítése [A resource-based view of small business product/service innovation]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 929-961.

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