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Bridging innovation and commercialization to create value: An open innovation study

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  • Wang, Yun-chu
  • Phillips, Fred
  • Yang, Chyan

Abstract

The paper demonstrates how ITRI (the Industrial Technology Research Institute), an internationally prominent non-profit R&D organization, designs a platform-based open innovation system to capitalize on its efforts toward creating economic and social value. We illustrate a holistic framework spanning idea generation to commercialization, and present successful ITRI cases. Detailed actionable descriptions of activities in each innovation stage illustrate the operational implementation of the end-to-end open innovation system. We find distinctive success factors: (1) Managers examine their open innovation strategies and activities by viewing the open innovation process from a system perspective. (2) Outside and inside advisors with investment backgrounds help commercialization planning. (3) A neutral catalyst organization within ITRI is a critical player, maintaining the smooth flow of the end-to-end process. Our findings provide important implications for research and management in open innovation as well as for the systematic commercialization of innovation.

Suggested Citation

  • Wang, Yun-chu & Phillips, Fred & Yang, Chyan, 2021. "Bridging innovation and commercialization to create value: An open innovation study," Journal of Business Research, Elsevier, vol. 123(C), pages 255-266.
    • Handle: RePEc:eee:jbrese:v:123:y:2021:i:c:p:255-266
    DOI: 10.1016/j.jbusres.2020.09.052
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    References listed on IDEAS

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    1. Geert Hofstede, 1985. "The Interaction Between National And Organizational Value Systems[1]," Journal of Management Studies, Wiley Blackwell, vol. 22(4), pages 347-357, July.
    2. Dahlander, Linus & Gann, David M., 2010. "How open is innovation?," Research Policy, Elsevier, vol. 39(6), pages 699-709, July.
    3. Lopes, Ana Paula Vilas Boas Viveiros & de Carvalho, Marly Monteiro, 2018. "Evolution of the open innovation paradigm: Towards a contingent conceptual model," Technological Forecasting and Social Change, Elsevier, vol. 132(C), pages 284-298.
    4. Jha, Ashish K. & Bose, Indranil & Ngai, Eric W.T., 2016. "Platform based innovation: The case of Bosch India," International Journal of Production Economics, Elsevier, vol. 171(P2), pages 250-265.
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    Cited by:

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    2. Kyungwon Lee & Can Uslay & Sengun Yeniyurt, 2023. "An empirical examination of consumer co-creation process," Marketing Letters, Springer, vol. 34(2), pages 205-222, June.
    3. Fernandes, Kiran Jude & Milewski, Simon & Chaudhuri, Atanu & Xiong, Yu, 2022. "Contextualising the role of external partnerships to innovate the core and enabling processes of an organisation: A resource and knowledge-based view," Journal of Business Research, Elsevier, vol. 144(C), pages 146-162.
    4. Xinya You, 2022. "Applying design thinking for business model innovation," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-25, December.
    5. Hurmelinna-Laukkanen, Pia & Möller, Kristian & Nätti, Satu, 2022. "Orchestrating innovation networks: Alignment and orchestration profile approach," Journal of Business Research, Elsevier, vol. 140(C), pages 170-188.

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