IDEAS home Printed from https://ideas.repec.org/a/eee/jaitra/v40y2014icp106-118.html
   My bibliography  Save this article

The transformation of a legacy carrier – A case study of Turkish Airlines

Author

Listed:
  • Dursun, Mehmet Erkan
  • O'Connell, John F.
  • Lei, Zheng
  • Warnock-Smith, David

Abstract

This study examines the metronomic rise of Turkish Airlines into a global carrier in the period following domestic deregulation and part privatisation. Using a comparative assessment of the carrier's network and its competitive strategies during the 2003–2013/2014 period it was found that Turkish Airlines now benefits from considerable network, cost, service and brand advantages over competing European and to a lesser extent Middle-Eastern airlines. Its network operation based in Istanbul Ataturk airport enjoys strong geographic and demographic advantages, which enables it to optimise the use of its large and young short-haul fleet between a significant number of domestic and international points. This study has important implications for partially or fully state owned legacy carriers as to how to gain competitive advantages in an increasingly open and liberal airline industry.

Suggested Citation

  • Dursun, Mehmet Erkan & O'Connell, John F. & Lei, Zheng & Warnock-Smith, David, 2014. "The transformation of a legacy carrier – A case study of Turkish Airlines," Journal of Air Transport Management, Elsevier, vol. 40(C), pages 106-118.
    • Handle: RePEc:eee:jaitra:v:40:y:2014:i:c:p:106-118
    DOI: 10.1016/j.jairtraman.2014.06.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969699714000775
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jairtraman.2014.06.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Vildan Korul & Hatice Kucukonal, 2003. "Turk Sivil Havacilik Sisteminin Yapisal Analizi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 3(1), pages 24-38.
    2. M. Nenem & E. Ozkan-Gunay, 2012. "Determining Hub Efficiency in Europe, the Middle East, and North Africa: The Impact of Geographical Positioning," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, vol. 2(2), pages 37-53, December.
    3. AfDB AfDB, . "AfDB Group Annual Report 2004," Annual Report, African Development Bank, number 60 edited by Koua Louis Kouakou.
    4. M. Sukru Nenem & E. Nur Ozkan-Gunay, 2012. "Determining Hub Efficiency in Europe, the Middle East, and North Africa: The Impact of Geographical Positioning," Eurasian Economic Review, Eurasia Business and Economics Society, vol. 2(2), pages 37-53, Fall.
    5. AfDB AfDB, . "AfDB Group Annual Report 2008," Annual Report, African Development Bank, number 64 edited by Koua Louis Kouakou.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Resul Aydemir & Cihad Haytural, 2016. "The effects of low cost carrier entry in the Turkish Airline industry," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, vol. 6(1), pages 111-124, April.
    2. Bedford, James & Bilotkach, Volodymyr, 2022. "Competition on the UK-Australasia market: Evidence from transaction data," Transport Policy, Elsevier, vol. 122(C), pages 54-63.
    3. Santos de Oliveira, Denise & Caetano, Mauro, 2019. "Market strategy development and innovation to strengthen consumer-based equity: The case of Brazilian airlines," Journal of Air Transport Management, Elsevier, vol. 75(C), pages 103-110.
    4. Ebru Dilan & Mehmet N. Aydin, 2019. "An Integrated Framework for Examining Innovation Alignment in Organizations," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 1-28, June.
    5. Fan, Terence Ping Ching & Lingblad, Mats, 2016. "Thinking through the meteoric rise of Middle-East carriers from Singapore Airlines' vantage point," Journal of Air Transport Management, Elsevier, vol. 54(C), pages 111-122.
    6. Adiloğlu-Yalçınkaya, Leyla & Besler, Senem, 2021. "Institutional factors influencing business models: The case of Turkish Airlines," Journal of Air Transport Management, Elsevier, vol. 91(C).
    7. Grosche, Tobias & Klophaus, Richard & Seredyński, Adam, 2017. "Competition for long-haul connecting traffic among airports in Europe and the Middle East," Journal of Air Transport Management, Elsevier, vol. 64(PA), pages 3-14.
    8. Yasar Mehmet & Gerede Ender, 2020. "Identification of factors affecting competitive tension in the domestic air transport market in Turkey," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(2), pages 118-139, June.
    9. Dinçer, Hasan & Hacıoğlu, Ümit & Yüksel, Serhat, 2017. "Balanced scorecard based performance measurement of European airlines using a hybrid multicriteria decision making approach under the fuzzy environment," Journal of Air Transport Management, Elsevier, vol. 63(C), pages 17-33.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Papaioannou, Elias & Portes, Richard & Siourounis, Gregorios, 2006. "Optimal currency shares in international reserves: The impact of the euro and the prospects for the dollar," Journal of the Japanese and International Economies, Elsevier, vol. 20(4), pages 508-547, December.
    2. Dai, Danielle & Weinzimmer, David, 2014. "Riding First Class: Impacts of Silicon Valley Shuttles on Commute & Residential Location Choice," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt2jr7z01q, Institute of Transportation Studies, UC Berkeley.
    3. repec:hal:wpspec:info:hdl:2441/eo6779thqgm5r489maqa474kg is not listed on IDEAS
    4. Paroussos, Leonidas & Fragkiadakis, Kostas & Charalampidis, Ioannis & Tsani, Stella & Capros, Pantelis, 2013. "Quantitative Reference Scenario for the MEDPRO Project," CEPS Papers 8097, Centre for European Policy Studies.
    5. Wadim Strielkowski & tep n Kr ka & Evgeny Lisin, 2013. "Energy Economics and Policy of Renewable Energy Sources in the European Union," International Journal of Energy Economics and Policy, Econjournals, vol. 3(4), pages 333-340.
    6. Muhongayire, Wivine, 2012. "An Economic Assessment of the Factors Influencing Smallholder Farmers' Access to Formal Credit: A Case Study of Rwamagana District, Rwanda," Research Theses 198522, Collaborative Masters Program in Agricultural and Applied Economics.
    7. Pietro ALESSANDRINI & Giorgio CALCAGNINI & Alberto ZAZZARO, 2006. "Asset Restructuring Strategies in Bank Acquisitions: Evidence from the Italian Banking Industry," Working Papers 264, Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali.
    8. Axel Dreher & Matthew Gould & Matthew Rablen & James Vreeland, 2014. "The determinants of election to the United Nations Security Council," Public Choice, Springer, vol. 158(1), pages 51-83, January.
    9. Becken, S. & Simmons, D., 2008. "Using the concept of yield to assess the sustainability of different tourist types," Ecological Economics, Elsevier, vol. 67(3), pages 420-429, October.
    10. Fuenzalida, Darcy & Mongrut, Samuel & Arteaga, Jaime Raúl & Erausquin, Alexander, 2013. "Good corporate governance: Does it pay in Peru?," Journal of Business Research, Elsevier, vol. 66(10), pages 1759-1770.
    11. Alan J. Auerbach & Ronald Lee, 2009. "Notional Defined Contribution Pension Systems in a Stochastic Context: Design and Stability," NBER Chapters, in: Social Security Policy in a Changing Environment, pages 43-68, National Bureau of Economic Research, Inc.
    12. Shen, Yung-Chi & Chou, Chiyang James & Lin, Grace T.R., 2011. "The portfolio of renewable energy sources for achieving the three E policy goals," Energy, Elsevier, vol. 36(5), pages 2589-2598.
    13. repec:ces:ifodic:v:11:y:2014:i:4:p:19104036 is not listed on IDEAS
    14. Matousek, Roman & Nguyen, Thao Ngoc & Stewart, Chris, 2017. "Note on a non-structural model using the disequilibrium approach: Evidence from Vietnamese banks," Research in International Business and Finance, Elsevier, vol. 41(C), pages 125-135.
    15. Thailand Office of the National Economic and Social Development Board & World Bank, 2010. "Industrial Change in the Bangkok Urban Region," World Bank Publications - Reports 27380, The World Bank Group.
    16. Aslani, Alireza & Naaranoja, Marja & Zakeri, Bahnam, 2012. "The prime criteria for private sector participation in renewable energy investment in the Middle East (case study: Iran)," Renewable and Sustainable Energy Reviews, Elsevier, vol. 16(4), pages 1977-1987.
    17. World Bank, 2012. "Agribusiness Indicators," World Bank Publications - Reports 26563, The World Bank Group.
    18. Al-Yahyai, Sultan & Charabi, Yassine & Gastli, Adel, 2010. "Review of the use of Numerical Weather Prediction (NWP) Models for wind energy assessment," Renewable and Sustainable Energy Reviews, Elsevier, vol. 14(9), pages 3192-3198, December.
    19. Joelsson, Anna & Gustavsson, Leif, 2009. "District heating and energy efficiency in detached houses of differing size and construction," Applied Energy, Elsevier, vol. 86(2), pages 126-134, February.
    20. Adiloğlu-Yalçınkaya, Leyla & Besler, Senem, 2021. "Institutional factors influencing business models: The case of Turkish Airlines," Journal of Air Transport Management, Elsevier, vol. 91(C).
    21. Al-Badi, A.H. & Malik, A. & Gastli, A., 2011. "Sustainable energy usage in Oman—Opportunities and barriers," Renewable and Sustainable Energy Reviews, Elsevier, vol. 15(8), pages 3780-3788.
    22. Agnes Gössinger & Werner G. Raza, 2011. "Bilaterale Entwicklungsfinanzierung in Europa," Working Paper Reihe der AK Wien - Materialien zu Wirtschaft und Gesellschaft 109, Kammer für Arbeiter und Angestellte für Wien, Abteilung Wirtschaftswissenschaft und Statistik.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jaitra:v:40:y:2014:i:c:p:106-118. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/journal-of-air-transport-management/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.