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Individualism-collectivism orientation and employee attitudes: A comparison of employees from the high-technology sector in India and Ireland


  • Ramamoorthy, Nagarajan
  • Kulkarni, Subodh P.
  • Gupta, Amit
  • Flood, Patrick C.


In this study, we examined the effects of individualism-collectivism (I/C) orientations on organizational commitment (affective and normative), tenure intent, and willingness to expend effort among Indian and Irish employees. Results indicated that Indians exhibited higher willingness to expend effort, affective and normative commitments than the Irish employees. Irish employees, however, reported higher tenure intent than Indians. The self-reliance dimension of I/C predicted commitment and tenure intent in the hypothesized direction. The competitiveness dimension of I/C predicted tenure intent in the hypothesized direction but predicted commitments and effort opposite to the hypothesized direction. Supremacy of individual goals dimension of I/C predicted effort and solitary work preference dimension of I/C predicted effort and normative commitment in the expected directions. Implications are discussed.

Suggested Citation

  • Ramamoorthy, Nagarajan & Kulkarni, Subodh P. & Gupta, Amit & Flood, Patrick C., 2007. "Individualism-collectivism orientation and employee attitudes: A comparison of employees from the high-technology sector in India and Ireland," Journal of International Management, Elsevier, vol. 13(2), pages 187-203, June.
  • Handle: RePEc:eee:intman:v:13:y:2007:i:2:p:187-203

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    References listed on IDEAS

    1. Randall, Donna M., 1993. "Cross-cultural research on organizational commitment: A review and application of Hofstede's Value Survey Module," Journal of Business Research, Elsevier, vol. 26(1), pages 91-110, January.
    2. Probst, Tahira M. & Carnevale, Peter J. & Triandis, Harry C., 1999. "Cultural Values in Intergroup and Single-Group Social Dilemmas," Organizational Behavior and Human Decision Processes, Elsevier, vol. 77(3), pages 171-191, March.
    3. Henry S.R. Kao & NG Sek-Hong, 1993. "Organisational Commitment: From Trust to Altruism at Work," Psychology and Developing Societies, , vol. 5(1), pages 43-60, March.
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    Cited by:

    1. Irène Kilubi & Hans-Dietrich Haasis, 2016. "26 Years of Strategic Technology Partnering: Investigating Trends, Patterns and Future Prospects in Research Through Frequency Analysis," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(02), pages 1-44, April.
    2. repec:spr:jhappi:v:18:y:2017:i:6:d:10.1007_s10902-016-9801-6 is not listed on IDEAS
    3. Engelen, Andreas, 2010. "Entrepreneurial orientation as a function of national cultural variations in two countries," Journal of International Management, Elsevier, vol. 16(4), pages 354-368, December.
    4. Engelen, Andreas & Brettel, Malte & Wiest, Gregor, 2012. "Cross-functional Integration and New Product Performance — The Impact of National and Corporate Culture," Journal of International Management, Elsevier, vol. 18(1), pages 52-65.
    5. Abhilash S. Nair & Rani Ladha, 2013. "Investor Characteristics, Investment Goals And Choice- A Test Of The Mediating Effect Of Social Investment Efficacy On Socially Responsible Investing Behaviour In India," Working papers 124, Indian Institute of Management Kozhikode.
    6. Su, Hung-Chung & Chen, Yi-Su, 2013. "Unpacking the relationships between learning mechanisms, culture types, and plant performance," International Journal of Production Economics, Elsevier, vol. 146(2), pages 728-737.


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