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List pricing and discounting in a Bertrand-Edgeworth duopoly

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  • García Díaz, Antón
  • Hernán González, Roberto
  • Kujal, Praveen

Abstract

List, or retail, pricing is a widely used trading institution where firms announce a price that may be discounted at a later stage. Competition authorities view list pricing and discounting as a procompetitive practice. We modify the standard Bertrand-Edgeworth duopoly model to include list pricing and a subsequent discounting stage. Both firms first simultaneously choose a maximum list price and then decide whether to discount, or not, in a subsequent stage. We show that list pricing works as a credible commitment device that induces a pure strategy outcome. This is true for a general class of rationing rules. Further unlike the dominant firm interpretation of a price leader, the low capacity firm may have incentives to commit to a low price and in this sense assume the role of a leader.

Suggested Citation

  • García Díaz, Antón & Hernán González, Roberto & Kujal, Praveen, 2009. "List pricing and discounting in a Bertrand-Edgeworth duopoly," International Journal of Industrial Organization, Elsevier, vol. 27(6), pages 719-727, November.
  • Handle: RePEc:eee:indorg:v:27:y:2009:i:6:p:719-727
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    Cited by:

    1. Willem Boshoff & Stefan Frübing & Kai Hüschelrath, 2018. "Information exchange through non-binding advance price announcements: an antitrust analysis," European Journal of Law and Economics, Springer, vol. 45(3), pages 439-468, June.
    2. Edwards, Robert A. & Routledge, Robert R., 2022. "Information, Bertrand–Edgeworth competition and the law of one price," Journal of Mathematical Economics, Elsevier, vol. 101(C).
    3. Haan, Marco A. & Heijnen, Pim & Obradovits, Martin, 2023. "Competition with list prices," Games and Economic Behavior, Elsevier, vol. 140(C), pages 502-528.
    4. Cracau, Daniel, 2013. "Judo economics in markets with asymmetric firms," Economics Letters, Elsevier, vol. 119(1), pages 35-37.
    5. Daniel Cracau & Abdolkarim Sadrieh, 2016. "Coexistence of Small and Dominant Firms in Bertrand Competition: Judo Economics in the Lab," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 172(4), pages 665-693, December.
    6. Harrington, Joseph E., 2022. "The Anticompetitiveness of a Private Information Exchange of Prices," International Journal of Industrial Organization, Elsevier, vol. 85(C).
    7. Roman Fossati & Roberto Hernan González & Praveen Kujal, 2022. "Is List Pricing and Discounting Procompetitive? Tacit Collusion in a Bertrand-Edgeworth Duopoly," Asociación Argentina de Economía Política: Working Papers 4564, Asociación Argentina de Economía Política.
    8. Peter-J. Jost, 2023. "Price commitment and the strategic launch of a fighter brand," Quantitative Marketing and Economics (QME), Springer, vol. 21(3), pages 381-435, September.

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