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Integrating intangible resources enables creating new types of forest services - developing forest leasing value network in Finland

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  • Laakkonen, Anu
  • Hujala, Teppo
  • Pykäläinen, Jouni

Abstract

Emergence of more urban forest owners who live far from their forests challenges not only policies but also businesses for how to engage owners to active forest management. This study explores the opportunities of how exchanging and integrating intangible resources in collaborator networks may enable designing new types of forest services. To that end, the study scrutinizes the value network of a potential forest leasing service for family forests. Service-dominant logic and the concept of value network framed the analysis, which is based on semi-structured interviews with 12 Finnish forerunners and experts in private forestry. The results highlight the mediating role of the integrator (tenant or consultant). The value network offers novel value propositions via exchanging intangible benefits, i.e. trust, expertise, easiness, and communication. Main actors and operations already exist in Finland: integrating intangible resources (=working in reciprocal business networks) in creating new kind of forest services may serve new forest owner types and their emerging needs better and more flexibly. Companies' capability to convert information and knowledge to exchangeable deliverables within the value network will determine their competitive advantage in future. The task for forest policy is to enable open forest and landowner data for the novel service concepts. Further research is suggested to introduce novel value cocreating business logic to forest services in general.

Suggested Citation

  • Laakkonen, Anu & Hujala, Teppo & Pykäläinen, Jouni, 2019. "Integrating intangible resources enables creating new types of forest services - developing forest leasing value network in Finland," Forest Policy and Economics, Elsevier, vol. 99(C), pages 157-168.
    • Handle: RePEc:eee:forpol:v:99:y:2019:i:c:p:157-168
    DOI: 10.1016/j.forpol.2018.07.003
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    References listed on IDEAS

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    1. J. Carlos Jarillo, 1988. "On strategic networks," Strategic Management Journal, Wiley Blackwell, vol. 9(1), pages 31-41, January.
    2. Weiss, Gerhard & Lawrence, Anna & Hujala, Teppo & Lidestav, Gun & Nichiforel, Liviu & Nybakk, Erlend & Quiroga, Sonia & Sarvašová, Zuzana & Suarez, Cristina & Živojinović, Ivana, 2019. "Forest ownership changes in Europe: State of knowledge and conceptual foundations," Forest Policy and Economics, Elsevier, vol. 99(C), pages 9-20.
    3. Salomaa, Anna & Paloniemi, Riikka & Hujala, Teppo & Rantala, Salla & Arponen, Anni & Niemelä, Jari, 2016. "The use of knowledge in evidence-informed voluntary conservation of Finnish forests," Forest Policy and Economics, Elsevier, vol. 73(C), pages 90-98.
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    Cited by:

    1. Falcone, Pasquale Marcello & Tani, Almona & Tartiu, Valentina Elena & Imbriani, Cesare, 2020. "Towards a sustainable forest-based bioeconomy in Italy: Findings from a SWOT analysis," Forest Policy and Economics, Elsevier, vol. 110(C).
    2. Rantala, Salla & Swallow, Brent & Paloniemi, Riikka & Raitanen, Elina, 2020. "Governance of forests and governance of forest information: Interlinkages in the age of open and digital data," Forest Policy and Economics, Elsevier, vol. 113(C).
    3. Holopainen, Jani & Mattila, Osmo & Pöyry, Essi & Parvinen, Petri, 2020. "Applying design science research methodology in the development of virtual reality forest management services," Forest Policy and Economics, Elsevier, vol. 116(C).
    4. Marco Remondino, 2021. "IT Tools and Performance Indicators: A Qualitative Overview of Managerial, Organizational, Financial Strategies within Healthcare Sector," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(2), pages 105-105, July.
    5. Pynnönen, Sari & Haltia, Emmi & Hujala, Teppo, 2021. "Digital forest information platform as service innovation: Finnish Metsaan.fi service use, users and utilisation," Forest Policy and Economics, Elsevier, vol. 125(C).
    6. Xue Wei & Chen Liang & Wenhui Chen, 2022. "Exploring Current Status and Evolutionary Trends on the Paid Use of State-Owned Forest Resources in China: A Bibliometric Perspective," Sustainability, MDPI, vol. 14(9), pages 1-23, May.

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