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PolitiFi: Just another meme, or instrumental for winning elections?

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  • Proelss, Juliane
  • Schweizer, Denis
  • Sévigny, Stéphane

Abstract

As the 2024 U.S. presidential election looms, the intersection of cryptocurrency and political finance has garnered significant interest. This study explores the new crypto category of PolitiFi, which merges politics and finance and is linked to political figures and agendas. Our analysis underscores the strategic deployment of these tokens to enhance visibility, shape narratives, and appeal to younger, more technologically adept voters within the crypto sphere. The alignment of cryptocurrency adoption with voter demographics highlights PolitiFi's potential to redefine political engagement and campaign strategies, and influence election outcomes. Empirical analyzes show that PolitiFi's development has exhibited a distinct trajectory, rapidly demonstrating independence and a critical decoupling from other meme coins in the cryptocurrency market.

Suggested Citation

  • Proelss, Juliane & Schweizer, Denis & Sévigny, Stéphane, 2025. "PolitiFi: Just another meme, or instrumental for winning elections?," Finance Research Letters, Elsevier, vol. 72(C).
    • Handle: RePEc:eee:finlet:v:72:y:2025:i:c:s1544612324015629
    DOI: 10.1016/j.frl.2024.106533
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    More about this item

    Keywords

    Blockchain; Cryptocurrency; GameFi; Meme; PolitiFi; Election; Campaign finance;
    All these keywords.

    JEL classification:

    • G17 - Financial Economics - - General Financial Markets - - - Financial Forecasting and Simulation
    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors
    • P18 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Energy; Environment
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices

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