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Family vision and cognition: An illustration through forest owners’ harvesting decisions

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  • Camblanne, Lionel

Abstract

Based on cognition as a key determinant in strategic decisions, this study employs a case study approach to explore how family vision – one of the main characteristics of family firms – affects the cognitive frames of reference of family decision-makers, especially business owners. This research suggests that family business owners pursue different family visions, which leads to different interpretations of environmental information during strategic decision-making by highlighting certain elements. I infer several propositions outlining that the degree of a family vision's emphasis on non-economic goals may modify the framing of decisions and endanger long-term orientation, therefore affecting strategic outcomes.

Suggested Citation

  • Camblanne, Lionel, 2013. "Family vision and cognition: An illustration through forest owners’ harvesting decisions," Journal of Family Business Strategy, Elsevier, vol. 4(4), pages 245-259.
    • Handle: RePEc:eee:fambus:v:4:y:2013:i:4:p:245-259
    DOI: 10.1016/j.jfbs.2013.10.002
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