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A visual perspective on value creation: Exploring patterns in business model diagrams

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  • Havemo, Emelie

Abstract

This study was inspired by the diversity of styles found in the way companies represent their business model visually. Through the visual analysis of how 242 business model diagrams collected from websites and annual reports represent transformation of value, this study identifies a typology of four basic patterns of business model visualization. The typology adds to previous visualization research by proposing two new types of transformational diagram formats, namely transactive and cyclical structures. It is further argued that the typology can be used as a framework for researchers to describe, evaluate and compare the underlying logics of value creation in business model conceptualizations, and for practitioners to generate different business model designs by drawing on the benefits of visualization, such as a more holistic understanding of ideas, better buy-in and improved group communication.

Suggested Citation

  • Havemo, Emelie, 2018. "A visual perspective on value creation: Exploring patterns in business model diagrams," European Management Journal, Elsevier, vol. 36(4), pages 441-452.
    • Handle: RePEc:eee:eurman:v:36:y:2018:i:4:p:441-452
    DOI: 10.1016/j.emj.2017.12.002
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    1. Adam R. Szromek & Krzysztof Herman, 2019. "A Business Creation in Post-Industrial Tourism Objects: Case of the Industrial Monuments Route," Sustainability, MDPI, vol. 11(5), pages 1-17, March.
    2. Wissal Affes & Habib Affes, 2022. "Business Model and Firm Performance in Tunisian Firms: a Mediated Moderation Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(4), pages 2822-2839, December.
    3. Augusto Bianchini & Jessica Rossi & Marco Pellegrini, 2019. "Overcoming the Main Barriers of Circular Economy Implementation through a New Visualization Tool for Circular Business Models," Sustainability, MDPI, vol. 11(23), pages 1-33, November.
    4. Aleksandra Szewieczek & Beata Dratwińska-Kania & Aleksandra Ferens, 2021. "Business Model Disclosure in the Reporting of Public Companies—An Empirical Study," Sustainability, MDPI, vol. 13(18), pages 1-27, September.
    5. Globocnik, Dietfried & Faullant, Rita & Parastuty, Zulaicha, 2020. "Bridging strategic planning and business model management – A formal control framework to manage business model portfolios and dynamics," European Management Journal, Elsevier, vol. 38(2), pages 231-243.
    6. Richard W. Butler & Adam R. Szromek, 2019. "Incorporating the Value Proposition for Society with Business Models of Health Tourism Enterprises," Sustainability, MDPI, vol. 11(23), pages 1-19, November.
    7. Corsaro, Daniela, 2019. "Capturing the broader picture of value co-creation management," European Management Journal, Elsevier, vol. 37(1), pages 99-116.

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