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Business models: A challenging agenda

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  • Charles Baden-Fuller

    (Cass Business School - Cass Business School)

  • Vincent Mangematin

    (MTS - Management Technologique et Strategique - Grenoble Ecole de Management)

Abstract

The current literature on business models lies mainly in the literature on strategy and competitive advantage and focuses on their role as descriptors of actual phenomenon, often by reference to taxonomic categories. In this essay we explore how business models can be seen as a set of cognitive configurations that can be manipulable in the minds of managers (and academics). By proposing a typology of business models, that emphasises the connecting of traditional value chain descriptors with how customers are identified and satisfied, and how the firm monetizes its value, we explore how business model configurations can extend current work on cognitive categorization and open up new possibilities for organisation research.

Suggested Citation

  • Charles Baden-Fuller & Vincent Mangematin, 2013. "Business models: A challenging agenda," Grenoble Ecole de Management (Post-Print) hal-00869707, HAL.
  • Handle: RePEc:hal:gemptp:hal-00869707
    DOI: 10.1177/1476127013510112
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00869707
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