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Channel coordination between manufacturers and competing retailers with fairness concerns

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  • Yoshihara, Rikuo
  • Matsubayashi, Nobuo

Abstract

This study provides a game-theoretic analysis for channel coordination of a two-tier supply chain in which retailers have fairness concerns. We explore a setting in which a single manufacturer sells its product to consumers through two competing retailers that are horizontally differentiated at varying levels. We extend the previous literature, which examines only monopolistic supply chains.

Suggested Citation

  • Yoshihara, Rikuo & Matsubayashi, Nobuo, 2021. "Channel coordination between manufacturers and competing retailers with fairness concerns," European Journal of Operational Research, Elsevier, vol. 290(2), pages 546-555.
    • Handle: RePEc:eee:ejores:v:290:y:2021:i:2:p:546-555
    DOI: 10.1016/j.ejor.2020.08.023
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