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Product assortment and space allocation strategies to attract loyal and non-loyal customers

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  • Timonina-Farkas, Anna
  • Katsifou, Argyro
  • Seifert, Ralf W.

Abstract

Assortment planning deserves much attention from practitioners and academics due to its direct impact on retailers’ commercial success. In this paper we focus on the increasingly popular retail practice to use combined product assortments with both “standard” and more fashionable and short-lived “variable” products for building up store traffic of “loyal” and “non-loyal” heterogeneous customers and enlarging the sales due to the potential cross-selling effect.

Suggested Citation

  • Timonina-Farkas, Anna & Katsifou, Argyro & Seifert, Ralf W., 2020. "Product assortment and space allocation strategies to attract loyal and non-loyal customers," European Journal of Operational Research, Elsevier, vol. 285(3), pages 1058-1076.
    • Handle: RePEc:eee:ejores:v:285:y:2020:i:3:p:1058-1076
    DOI: 10.1016/j.ejor.2020.02.019
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    Cited by:

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    2. René Y. Glogg & Anna Timonina-Farkas & Ralf W. Seifert, 2022. "Modeling and mitigating supply chain disruptions as a bilevel network flow problem," Computational Management Science, Springer, vol. 19(3), pages 395-423, July.
    3. Çömez-Dolgan, Nagihan & Fescioglu-Unver, Nilgun & Cephe, Ecem & Şen, Alper, 2021. "Capacitated strategic assortment planning under explicit demand substitution," European Journal of Operational Research, Elsevier, vol. 294(3), pages 1120-1138.
    4. Çömez-Dolgan, Nagihan & Dağ, Hilal & Fescioglu-Unver, Nilgun & Şen, Alper, 2023. "Multi-plant manufacturing assortment planning in the presence of transshipments," European Journal of Operational Research, Elsevier, vol. 310(3), pages 1033-1050.
    5. Agrawal, Priyank & Tulabandhula, Theja & Avadhanula, Vashist, 2023. "A tractable online learning algorithm for the multinomial logit contextual bandit," European Journal of Operational Research, Elsevier, vol. 310(2), pages 737-750.
    6. Anna Timonina‐Farkas & René Y. Glogg & Ralf W. Seifert, 2022. "Limiting the impact of supply chain disruptions in the face of distributional uncertainty in demand," Production and Operations Management, Production and Operations Management Society, vol. 31(10), pages 3788-3805, October.

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