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Social network influence on consistent choice

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  • Reed, Markum

Abstract

Social networks tend to shape our view about the world. Our study conducts and empirical analysis of social network dynamics using Twitter data. We ask whether social networks influence voting decisions, and determine whether or not people make consistent choice based on their tweets. We collect Twitter data on a daily basis, with dynamic social network measurements before, during, and after the 2012 Presidential election. We use lexicographical analysis to check if ideological keywords are present in a user's tweets, and if the overall sentiment on this issue is positive or negative. We utilize this data to determine how people should have chosen an outcome, which may conflict with an individual's observed declaration of political ideology. We are able to determine what percentage of the population made a consistent choice based on their Tweets during the 2012 presidential election. Additionally, we examine the social network structure in Twitter and how it affects voting. We illustrate that an individual's political ideology is influenced by their network.

Suggested Citation

  • Reed, Markum, 2015. "Social network influence on consistent choice," Journal of choice modelling, Elsevier, vol. 17(C), pages 28-38.
  • Handle: RePEc:eee:eejocm:v:17:y:2015:i:c:p:28-38
    DOI: 10.1016/j.jocm.2015.12.004
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    References listed on IDEAS

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    1. Gilens, Martin, 2001. "Political Ignorance and Collective Policy Preferences," American Political Science Review, Cambridge University Press, vol. 95(2), pages 379-396, June.
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    Cited by:

    1. Mei Cai & Li Yan & Zaiwu Gong & Guo Wei, 2021. "A Voting Mechanism Designed for Talent Shows in Mass Media: Weighted Preference of Group Decision Makers in Social Networks Using Fuzzy Measures and Choquet Integral," Group Decision and Negotiation, Springer, vol. 30(6), pages 1261-1284, December.
    2. Pink, Sebastian & Kretschmer, David & Leszczensky, Lars, 2020. "Choice modelling in social networks using stochastic actor-oriented models," Journal of choice modelling, Elsevier, vol. 34(C).

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