Utility of a quarter-million
This paper presents a new method how to elicit the Bernoulli utility function over a wide range of monetary outcomes using approximation through Taylor expansion. The new method is applied to the natural experiment provided by the Swiss version of the television show Deal or No Deal.
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- Peter Wakker & Daniel Deneffe, 1996. "Eliciting von Neumann-Morgenstern Utilities When Probabilities Are Distorted or Unknown," Management Science, INFORMS, vol. 42(8), pages 1131-1150, August.
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