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Working the crowd: Leveraging podcasts to enhance crowdfunding success

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  • Chandler, Jeffrey A.
  • Fan, Gang
  • Tyge Payne, G.

Abstract

Crowdfunding has become an increasingly popular tool for entrepreneurs to solicit public funding from individuals. As its popularity grows, entrepreneurs are seeking to learn more about crowdfunding to improve their chances of success. In this article, we explore how podcasts can offer fresh insights to crowdfunding and serve as an effective tool for entrepreneurs to improve their knowledge and the likelihood that their campaigns are funded. We discuss key insights for entrepreneurs offered by ten popular podcast episodes on crowdfunding. Each episode offers enduring lessons for entrepreneurs interested in launching a campaign and also exemplifies the value that podcasts can potentially offer entrepreneurs.

Suggested Citation

  • Chandler, Jeffrey A. & Fan, Gang & Tyge Payne, G., 2022. "Working the crowd: Leveraging podcasts to enhance crowdfunding success," Business Horizons, Elsevier, vol. 65(1), pages 79-88.
    • Handle: RePEc:eee:bushor:v:65:y:2022:i:1:p:79-88
    DOI: 10.1016/j.bushor.2021.10.002
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