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Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities

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  • Krishnamurthy, Sandeep

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  • Krishnamurthy, Sandeep, 2006. "Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities," Business Horizons, Elsevier, vol. 49(1), pages 51-60.
    • Handle: RePEc:eee:bushor:v:49:y:2006:i:1:p:51-60
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    References listed on IDEAS

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    1. Alan L. Montgomery, 2001. "Applying Quantitative Marketing Techniques to the Internet," Interfaces, INFORMS, vol. 31(2), pages 90-108, April.
    2. Muniz, Albert M, Jr & O'Guinn, Thomas C, 2001. "Brand Community," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(4), pages 412-432, March.
    3. Bernardo A. Huberman & Lada A. Adamic, 1999. "Growth dynamics of the World-Wide Web," Nature, Nature, vol. 401(6749), pages 131-131, September.
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    Cited by:

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    2. Afrina Yasmin & Sadia Tasneem & Kaniz Fatema, 2015. "Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(5), pages 69-80, April.
    3. Basharat Ali & Nazim Baluch & Zulkifli Mohamed Udin, 2015. "The Moderating Effect of Religiosity on the Relationship between Trust and Diffusion of Electronic Commerce," Modern Applied Science, Canadian Center of Science and Education, vol. 9(13), pages 176-176, December.

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