Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities
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- Muniz, Albert M, Jr & O'Guinn, Thomas C, 2001. " Brand Community," Journal of Consumer Research, Oxford University Press, vol. 27(4), pages 412-432, March.
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- Mostak Ahamed Galib & Kamrun Nahar Munny, 2015. "The Inclusion of Academicians into the Industry Sector in Bangladesh: A Model of Industry Engagement and Effective Innovation Performance," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(6), pages 7-18, May.
- Afrina Yasmin & Sadia Tasneem & Kaniz Fatema, 2015. "Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(5), pages 69-80, April.
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