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A strategic balance of tradition and technology: An ayurvedic firm in modern India

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  • Arogyaswamy, Bernard
  • Manchanda, Deepak

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  • Arogyaswamy, Bernard & Manchanda, Deepak, 1998. "A strategic balance of tradition and technology: An ayurvedic firm in modern India," Business Horizons, Elsevier, vol. 41(6), pages 41-48.
    • Handle: RePEc:eee:bushor:v:41:y:1998:i:6:p:41-48
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    References listed on IDEAS

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    1. Bhagwati, Jagdish, 1993. "India in Transition: Freeing the Economy," OUP Catalogue, Oxford University Press, number 9780198288473.
    2. H. Kurt Christensen & Cynthia A. Montgomery, 1981. "Corporate economic performance: Diversification strategy versus market structure," Strategic Management Journal, Wiley Blackwell, vol. 2(4), pages 327-343, October.
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