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Robo advisory and its potential in addressing the behavioral biases of investors — A qualitative study in Indian context

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  • Bhatia, Ankita
  • Chandani, Arti
  • Chhateja, Jagriti

Abstract

Technological developments have given shape to robotic services which have forayed in the finance and investment industry in the form of Robo-advisors. Robo-advisors are in use in the developed nations since over a decade but have recently entered the developing nations, like India, since early 2015. This research explores the present state of Robo-advisory services in the Indian context and investigates how Robo-advisors can help in mitigating behavioral biases of a retail investor.

Suggested Citation

  • Bhatia, Ankita & Chandani, Arti & Chhateja, Jagriti, 2020. "Robo advisory and its potential in addressing the behavioral biases of investors — A qualitative study in Indian context," Journal of Behavioral and Experimental Finance, Elsevier, vol. 25(C).
    • Handle: RePEc:eee:beexfi:v:25:y:2020:i:c:s2214635019302394
    DOI: 10.1016/j.jbef.2020.100281
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