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Moderation effect on mobile microfinance services in Kenya:An extended UTAUT model

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  • Warsame, Mohammed Hersi
  • Ireri, Edward Mugambi

Abstract

The study aims to investigate the impact of M-Shwari financial services on small scale traders in Kenya. A number of hypotheses were developed and tested to find out the role of various moderators; such as age, gender, religious beliefs, trust and social influences on the behavioural intention of these traders. The study has investigated the interaction among various moderators that affect the behavioural intention of this target group.

Suggested Citation

  • Warsame, Mohammed Hersi & Ireri, Edward Mugambi, 2018. "Moderation effect on mobile microfinance services in Kenya:An extended UTAUT model," Journal of Behavioral and Experimental Finance, Elsevier, vol. 18(C), pages 67-75.
    • Handle: RePEc:eee:beexfi:v:18:y:2018:i:c:p:67-75
    DOI: 10.1016/j.jbef.2018.01.008
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    2. Jorge Andrés-Sánchez & Jaume Gené-Albesa, 2024. "Not with the bot! The relevance of trust to explain the acceptance of chatbots by insurance customers," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    3. Chunling Li & Nosherwan Khaliq & Leslie Chinove & Usama Khaliq & József Popp & Judit Oláh, 2023. "Cryptocurrency Acceptance Model to Analyze Consumers’ Usage Intention: Evidence From Pakistan," SAGE Open, , vol. 13(1), pages 21582440231, March.
    4. Kumar, Satish & Rao, Sandeep & Goyal, Kirti & Goyal, Nisha, 2022. "Journal of Behavioral and Experimental Finance: A bibliometric overview," Journal of Behavioral and Experimental Finance, Elsevier, vol. 34(C).
    5. Jorge Andrés-Sánchez & Laura González-Vila Puchades & Mario Arias-Oliva, 2023. "Factors influencing policyholders' acceptance of life settlements: a technology acceptance model," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 48(4), pages 941-967, October.
    6. Rakesh Kumar & Rubee Singh & Kishore Kumar & Shahbaz Khan & Vincenzo Corvello, 2023. "How Does Perceived Risk and Trust Affect Mobile Banking Adoption? Empirical Evidence from India," Sustainability, MDPI, vol. 15(5), pages 1-21, February.
    7. Ameen, Nisreen & Shah, Mahmood Hussain & Sims, Julian & Choudrie, Jyoti & Willis, Robert, 2020. "Are there peas in a pod when considering mobile phone and mobile applications use: A quantitative study," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
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    10. Qi Wang & Junqi Liu, 2023. "Demand-side and traditional environmental regulations in green construction: the moderating role of CNSC and SOE intensity," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(7), pages 6897-6938, July.
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    12. Baabdullah, Abdullah M. & Alalwan, Ali Abdallah & Rana, Nripendra P. & Kizgin, Hatice & Patil, Pushp, 2019. "Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model," International Journal of Information Management, Elsevier, vol. 44(C), pages 38-52.

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