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A Social Cognitive Theory of sustainability empathy

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  • Font, Xavier
  • Garay, Lluis
  • Jones, Steve

Abstract

Social-Cognitive Theory is used to test the argument that the motivations behind sustainable tourism, and the types of sustainable actions undertaken, depend on one’s empathy towards sustainability. Latin American businesses were surveyed about their motivations for acting sustainably and any sustainability actions undertaken. Based on their responses, TwoStep cluster analysis found four clusters (cost, legitimisation, biospheric, and lifestyle). Acceptance of responsibility to be more sustainable depends on one’s level of empathy with, and attachment to, sustainability, explained by a beneficiary focus (personal norms that drive one to act to help oneself or others) and a cultural focus (acting in response to individualistic or collectivistic social norms). Lifestyle businesses are argued to be culturally individualistic but self-transcendent in benefit focus.

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  • Font, Xavier & Garay, Lluis & Jones, Steve, 2016. "A Social Cognitive Theory of sustainability empathy," Annals of Tourism Research, Elsevier, vol. 58(C), pages 65-80.
    • Handle: RePEc:eee:anture:v:58:y:2016:i:c:p:65-80
    DOI: 10.1016/j.annals.2016.02.004
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    12. Chrysanthi Charatsari & Iosif Fragkoulis & Evaggelos Anagnou & Evagelos D. Lioutas, 2022. "Can Adult Education Boost Sustainability Transitions? Some Evidence from Farmers and Teachers," Sustainability, MDPI, vol. 14(16), pages 1-13, August.
    13. Sanjay Kumar Singh & Manlio Del Giudice & Charbel Jose Chiappetta Jabbour & Hengky Latan & Amrik Singh Sohal, 2022. "Stakeholder pressure, green innovation, and performance in small and medium‐sized enterprises: The role of green dynamic capabilities," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 500-514, January.
    14. Garay, Lluís & Font, Xavier & Pereira-Moliner, Jorge, 2017. "Understanding sustainability behaviour: The relationship between information acquisition, proactivity and performance," Tourism Management, Elsevier, vol. 60(C), pages 418-429.
    15. Ioana-Simona Ivasciuc & Ana Ispas, 2023. "Exploring the Motivations, Abilities and Opportunities of Young Entrepreneurs to Engage in Sustainable Tourism Business in the Mountain Area," Sustainability, MDPI, vol. 15(3), pages 1-28, January.
    16. Tassiello, Vito & Viglia, Giampaolo & Mattila, Anna S., 2018. "How handwriting reduces negative online ratings," Annals of Tourism Research, Elsevier, vol. 73(C), pages 171-179.
    17. Hardeman, Gerben & Font, Xavier & Nawijn, Jeroen, 2017. "The power of persuasive communication to influence sustainable holiday choices: Appealing to self-benefits and norms," Tourism Management, Elsevier, vol. 59(C), pages 484-493.
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    19. Amélia Brandão & Carmo Cupertino de Miranda, 2022. "Does Sustainable Consumption Behaviour Influence Luxury Services Purchase Intention?," Sustainability, MDPI, vol. 14(13), pages 1-28, June.

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