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Tour guides as climate change agents: Conceptualizing meaningful work through agency theory in precarious employment

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Listed:
  • Doan, Tin
  • Ta, Luong
  • Cao, Trong-Hop
  • Nguyen, Mai
  • Baum, Tom

Abstract

This paper addresses the mediating role of tour guides in educating tourists in climate sensitive regions. This role can be crucial in educating tourists about climate change and promoting environmentally responsible behaviour. However, tour guides frequently work under precarious employment conditions, such as freelancers, casual workers, or task-based labourers, which offer limited job security, benefits, or formal employment rights. Climate sensitivity offers opportunity to add meaning to work that tour guides undertake. Employing agency theory, this study addresses the gap in understanding how tour guides find meaning in their work as climate change advocates through indepth interviews with 43 casual-work tour guides. Findings reveal tour guides in climate-sensitive regions find significant meaning in their work as climate change advocates.

Suggested Citation

  • Doan, Tin & Ta, Luong & Cao, Trong-Hop & Nguyen, Mai & Baum, Tom, 2026. "Tour guides as climate change agents: Conceptualizing meaningful work through agency theory in precarious employment," Annals of Tourism Research, Elsevier, vol. 116(C).
    • Handle: RePEc:eee:anture:v:116:y:2026:i:c:s0160738325002075
    DOI: 10.1016/j.annals.2025.104101
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