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Cost Reduction Strategy and Firm Profitability during Recession Period: Nigerian Banking Industry Experience

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  • Patrick Amaechi Egbunike

    (Nnamdi Azikiwe University)

  • Segun Idowu Adeniyi

    (Nnamdi Azikiwe University)

Abstract

Nigeria banks faced financial crisis due to financial meltdown and government treasury single account policy. This has forced banks to employed strategic cost management techniques like downsizing of employee and reduction of staff salary to survive and sustain their competitiveness in banking industry. This study examines the influence of downsizing of staff and reduction of staff salary on bank profitability. The specific objective is to ascertain the influence of downsizing of employee and reduction of staff salary on return on asset. Survey design was used for the study. Purposive sampling technique was used to select the sample frame from first generation of banks that are licensed with international authorization in Nigeria This study obtained secondary data from the Nigerian Stock Exchange Fact-book and Annual Report and Accounts of the sample population for the period 2006 to 2016. A linear regression analysis was used in estimating the parameter of the model. The study finds out that there is negative relationship between downsizing of employee, reduction of staff salary and profitability. It was discovered that the period after banks downsize their employee, bank performance was at its low ebb. We strongly recommend that banks can reduce their employee salary instead of laying them off. Then, salary increment can be done when the financial performance is improving.

Suggested Citation

  • Patrick Amaechi Egbunike & Segun Idowu Adeniyi, 2017. "Cost Reduction Strategy and Firm Profitability during Recession Period: Nigerian Banking Industry Experience," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 13(6), pages 148-155, DECEMBER.
  • Handle: RePEc:dug:actaec:y:2017:i:6:p:148-155
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    File URL: http://journals.univ-danubius.ro/index.php/oeconomica/article/view/4332/4316
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    References listed on IDEAS

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    1. Robert D. Nixon & Michael A. Hitt & Ho‐Uk Lee & Eui Jeong, 2004. "Market reactions to announcements of corporate downsizing actions and implementation strategies," Strategic Management Journal, Wiley Blackwell, vol. 25(11), pages 1121-1129, November.
    2. James P. Guthrie & Deepak K. Datta, 2008. "Dumb and Dumber: The Impact of Downsizing on Firm Performance as Moderated by Industry Conditions," Organization Science, INFORMS, vol. 19(1), pages 108-123, February.
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    Cited by:

    1. Blaž Frešer, 2022. "Multidimensional Model of High-Growth Companies: Do COVID-19 and the Ukraine–Russia Crisis Lead to Differences?," Sustainability, MDPI, vol. 14(22), pages 1-25, November.
    2. Gilbert Ogechukwu NWORIE & Ugochukwu J. NWOYE, 2023. "Drivers of Operating Profit: A Focus on Selected Firms’ Costs," CECCAR Business Review, Body of Expert and Licensed Accountants of Romania (CECCAR), vol. 4(2), pages 62-72, February.

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