IDEAS home Printed from https://ideas.repec.org/a/dij/revfcs/v10y2007iq2p157-186.html
   My bibliography  Save this article

Mutualisme, prédation et parasitisme:la proximité géographique vis-à-vis des concurrents comme stratégie de localisation

Author

Listed:
  • Sébastien Liarte

    () (Université de Toulouse 1 (IAE))

Abstract

(VF)Même si les effets positifs de l’agglomération ont été démontrés à de nombreuses reprises, cette stratégie peut avoir des conséquences négatives qui obligent les entreprises à mettre en place une différenciation de l’offre. Cet article montre cependant que les entreprises commerciales disposant de plusieurs unités peuvent, du fait de leur caractéristique structurelle, mettre en place une stratégie de proximité géographique délibérée même lorsque les produits ou services proposés sont indifférenciés. Les entreprises multi-unités peuvent adopter une politique de proximité afin de coopérer avec leurs concurrents, de les attaquer ou encore de les parasiter. L’étude de la localisation des restaurants McDonald’s et Quick à Paris de 1984 à 2004 permet d’illustrer empiriquement ce phénomène.(VA)The positive effects of geographical proximity have been demonstrated on several occasions. A strategy of closeness also produces negative effects that lead firms to differentiate their offer. However, this article underlines the fact that multi-unit commercial firms, because of their specificity, can deliberately choose a strategy of geographical proximity without even differentiating products or services. With respect to competitors or site, cooperative, predatory or parasitic strategies can be adopted. The study of the location of McDonald's and Quick restaurants in Paris from 1984 until 2004 illustrates this phenomenon empirically.

Suggested Citation

  • Sébastien Liarte, 2007. "Mutualisme, prédation et parasitisme:la proximité géographique vis-à-vis des concurrents comme stratégie de localisation," Revue Finance Contrôle Stratégie, revues.org, vol. 10(2), pages 157-186, June.
  • Handle: RePEc:dij:revfcs:v:10:y:2007:i:q2:p:157-186
    as

    Download full text from publisher

    File URL: http://crego.u-bourgogne.fr/images/stories/rev/102186.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Jeffrey H. Fischer & Joseph E. Harrington Jr., 1996. "Product Variety and Firm Agglomeration," RAND Journal of Economics, The RAND Corporation, vol. 27(2), pages 281-309, Summer.
    2. Lieberman, Marvin B, 1987. "Excess Capacity as a Barrier to Entry: An Empirical Appraisal," Journal of Industrial Economics, Wiley Blackwell, vol. 35(4), pages 607-627, June.
    3. Judith R. Gelman & Steven C. Salop, 1983. "Judo Economics: Capacity Limitation and Coupon Competition," Bell Journal of Economics, The RAND Corporation, vol. 14(2), pages 315-325, Autumn.
    4. Corwin D. Edwards, 1955. "Conglomerate Bigness as a Source of Power," NBER Chapters,in: Business Concentration and Price Policy, pages 331-359 National Bureau of Economic Research, Inc.
    5. von Boventer, Edwin, 1970. "Optimal Spatial Structure and Regional Development," Kyklos, Wiley Blackwell, vol. 23(4), pages 903-926.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    localisation; concurrence; proximité; restauration rapide; location; rivalry; proximity; fast food industry.;

    JEL classification:

    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dij:revfcs:v:10:y:2007:i:q2:p:157-186. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gérard Charreaux). General contact details of provider: http://www.revues.org/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.