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Mutualisme, prédation et parasitisme:la proximité géographique vis-à-vis des concurrents comme stratégie de localisation

Listed author(s):
  • Sébastien Liarte


    (Université de Toulouse 1 (IAE))

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    (VF)Même si les effets positifs de l’agglomération ont été démontrés à de nombreuses reprises, cette stratégie peut avoir des conséquences négatives qui obligent les entreprises à mettre en place une différenciation de l’offre. Cet article montre cependant que les entreprises commerciales disposant de plusieurs unités peuvent, du fait de leur caractéristique structurelle, mettre en place une stratégie de proximité géographique délibérée même lorsque les produits ou services proposés sont indifférenciés. Les entreprises multi-unités peuvent adopter une politique de proximité afin de coopérer avec leurs concurrents, de les attaquer ou encore de les parasiter. L’étude de la localisation des restaurants McDonald’s et Quick à Paris de 1984 à 2004 permet d’illustrer empiriquement ce phénomène.(VA)The positive effects of geographical proximity have been demonstrated on several occasions. A strategy of closeness also produces negative effects that lead firms to differentiate their offer. However, this article underlines the fact that multi-unit commercial firms, because of their specificity, can deliberately choose a strategy of geographical proximity without even differentiating products or services. With respect to competitors or site, cooperative, predatory or parasitic strategies can be adopted. The study of the location of McDonald's and Quick restaurants in Paris from 1984 until 2004 illustrates this phenomenon empirically.

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    Article provided by in its journal Revue Finance Contrôle Stratégie.

    Volume (Year): 10 (2007)
    Issue (Month): 2 (June)
    Pages: 157-186

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    Handle: RePEc:dij:revfcs:v:10:y:2007:i:q2:p:157-186
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    1. Judith R. Gelman & Steven C. Salop, 1983. "Judo Economics: Capacity Limitation and Coupon Competition," Bell Journal of Economics, The RAND Corporation, vol. 14(2), pages 315-325, Autumn.
    2. Corwin D. Edwards, 1955. "Conglomerate Bigness as a Source of Power," NBER Chapters,in: Business Concentration and Price Policy, pages 331-359 National Bureau of Economic Research, Inc.
    3. Jeffrey H. Fischer & Joseph E. Harrington Jr., 1996. "Product Variety and Firm Agglomeration," RAND Journal of Economics, The RAND Corporation, vol. 27(2), pages 281-309, Summer.
    4. Lieberman, Marvin B, 1987. "Excess Capacity as a Barrier to Entry: An Empirical Appraisal," Journal of Industrial Economics, Wiley Blackwell, vol. 35(4), pages 607-627, June.
    5. von Boventer, Edwin, 1970. "Optimal Spatial Structure and Regional Development," Kyklos, Wiley Blackwell, vol. 23(4), pages 903-926.
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