Analyzing the factors driving the efficiency of fair price shops and optimizing their geographical distribution to mitigate consumer issues: a study of the national capital region

This study analyzes the factors influencing the efficiency of fair price shops in Delhi-NCR and explores strategies to optimize their distribution to address consumer issues. Key determinants include timely availability of goods, effective stock management, and high-quality customer service, all of which significantly enhance consumer satisfaction. Additionally, factors such as proximity to customers, accessibility, and population density have been examined to improve operational effectiveness. This study uses a descriptive research approach to investigate the elements that influence the efficiency of fair pricing shops (FPS) and maximize their geographical distribution. The study was based on data collected from 1200 consumers via a standardized Google Forms questionnaire. The data were analyzed using SPSS 22.0 to provide insights into how geographical considerations, shop management, and consumer satisfaction influence FPS efficiency. The survey data analysis provides valuable insights into respondents' demographics and factors impacting consumer satisfaction and operational effectiveness in fair price stores. Most participants were between 41 and 45, with a higher proportion of men, and the majority held graduate degrees, which shaped their expectations. Research has shown that the timely availability of items, stock management, and service quality have a considerable impact on consumer satisfaction, accounting for around 56% of the variance. Inventory management, employee training, and customer service all contributed to operational efficiency, accounting for 8.1%. Proximity, accessibility, and population density were crucial to store success, highlighting the importance of smart geographical positioning to improve service delivery.