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Challenges Facing Retailers’ Assortment Supply In The Omnichannel Age

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  • Simeonka Petrova

    (D. A. Tsenov Academy of Economics)

Abstract

Thе following article presents the results of a study aimed at making a theoretical and empirical interpretation of retailers’ assortment supply in omnichannel environment. On this basis, the most prominent challenges and issues are brought to the fore by applying a combination of a review of specialized economic theory and by giving examples from real retail practice. Specific theoretical, conceptual and practical tasks of the study are set. For the analysis of the collected theoretical and empirical data the scientific methods of the factor analysis and synthesis, comparison, generalization, and illustration are applied. The research results are systematized in formulated conclusions and are related to estimating the omnichannel impact on the retailers’ assortment supply.

Suggested Citation

  • Simeonka Petrova, 2021. "Challenges Facing Retailers’ Assortment Supply In The Omnichannel Age," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 4 Year 20, pages 42-57.
    • Handle: RePEc:dat:bmngmt:y:2021:i:4:p:42-57
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    File URL: http://hdl.handle.net/10610/4589
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    References listed on IDEAS

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    1. Mantrala, Murali K. & Levy, Michael & Kahn, Barbara E. & Fox, Edward J. & Gaidarev, Peter & Dankworth, Bill & Shah, Denish, 2009. "Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda," Journal of Retailing, Elsevier, vol. 85(1), pages 71-83.
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    Cited by:

    1. Alexey Zalozhnev & Dmitriy Chistov, 2022. "Models For Making Decisions On The Volume And Price Of Purchases In Wholesale Trade," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 59-70.

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    More about this item

    Keywords

    retailers; omnichannel assortment supply; omnichannel;
    All these keywords.

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • F15 - International Economics - - Trade - - - Economic Integration
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • P45 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - International Linkages

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