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Caracterización de la pobreza oculta y su efecto en la sostenibilidad económica de las pequenas y medianas empresas de la localidad de Usaquén (Bogotá - Colombia)

Author

Listed:
  • Martha Ruth Mendoza Torres
  • Orlando Tarazona Morales
  • Lucero Duque Vargas

Abstract

El propósito de este artículo es mostrar los resultados de la investigación realizada en la localidad de Usaquén, la cual caracterizó la pobreza oculta o empobrecimiento de los hogares de clases media y alta, fenómeno que ha generado cambios en hábitos de compra y consumo, produciendo diferentes tipos de impacto en la sostenibilidad económica de las pequenas empresas del sector. Para esto se seleccionaron dos poblaciones de estudio en la localidad: hogares de estratos 3, 4 y 5 y empresas pequenas y medianas. Como metodología se utilizó la triangulación propuesta por Okuda & Gómez (2005), consistente en la aplicación de métodos cualitativos, entrevistas y grupos focales, y métodos cuantitativos, muestreo por conglomerados para aplicación de encuestas, que fueron procesadas mediante SPSS® Versión 14. Se encontró que efectivamente los hogares en estado de pobreza oculta han tenido cambios en sus hábitos de compra, ante los cuales las empresas han desarrollado estrategias adaptativas para preservar sus utilidades, como el desarrollo de nuevos servicios y el aumento del surtido de productos, para responder a los cambios de la demanda derivados de este tipo de pobreza, en aras de garantizar su sostenibilidad económica.

Suggested Citation

  • Martha Ruth Mendoza Torres & Orlando Tarazona Morales & Lucero Duque Vargas, 2011. "Caracterización de la pobreza oculta y su efecto en la sostenibilidad económica de las pequenas y medianas empresas de la localidad de Usaquén (Bogotá - Colombia)," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
    • Handle: RePEc:col:000180:011677
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • I32 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - Measurement and Analysis of Poverty
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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