IDEAS home Printed from https://ideas.repec.org/a/cmn/journl/y2017i1p45-55.html
   My bibliography  Save this article

Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic

Author

Listed:
  • František Milichovský

    (Brno University of Technology, Faculty of Business and Management)

Abstract

The effectiveness of marketing activities has become important, especially in the industrial environment. In an industrial environment, there is a prerequisite for the success of strategic marketing objectives in relation to corporate strategy. The main aim of the paper is to determine whether the realization of marketing activities is influenced by corporate size. For this reason, a questionnaire survey was used, focusing on engineering companies operating in the Czech Republic. To process the results of the questionnaire survey, both basic types of descriptive statistics and Pearson's chi-square test were used on the selected dataset. The data were processed using the statistical program IBM SPSS Statistics 22. The conclusions provide characteristics of the limitations of research and its potential further direction.

Suggested Citation

  • František Milichovský, 2017. "Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic," DANUBE: Law and Economics Review, European Association Comenius - EACO, issue 1, pages 45-55, March.
    • Handle: RePEc:cmn:journl:y:2017:i:1:p:45-55
    as

    Download full text from publisher

    File URL: http://www.eaco.eu/wp-content/uploads/2017/03/milichovsky.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lebas, Michel J., 1995. "Performance measurement and performance management," International Journal of Production Economics, Elsevier, vol. 41(1-3), pages 23-35, October.
    2. Boldeanu Dana Maria, 2009. "Information System For Modeling Economic And Financial Performances," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 902-907, May.
    3. Romualdas Ginevičius & Valentinas Podvezko & Adomas Ginevičius, 2013. "Quantitative evaluation of enterprise marketing activities," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 14(1), pages 200-212, February.
    4. Barwise, Patrick & Farley, John U., 2004. "Marketing Metrics:: Status of Six Metrics in Five Countries," European Management Journal, Elsevier, vol. 22(3), pages 257-262, June.
    5. Tatjana Samsonowa & Peter Buxmann & Wolfgang Gerteis, 2009. "Defining Kpi Sets For Industrial Research Organizations — A Performance Measurement Approach," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 13(02), pages 157-176.
    6. Pinheiro de Lima, Edson & Gouvea da Costa, Sergio E. & Angelis, Jannis Jan & Munik, Juliano, 2013. "Performance measurement systems: A consensual analysis of their roles," International Journal of Production Economics, Elsevier, vol. 146(2), pages 524-542.
    7. Samsonowa, Tatjana & Buxmann, Peter & Gerteis, Wolfgang, 2009. "Defining KPI sets for Industrial Research Organizations - A Performance Measurement Approach," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 35832, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Milichovsky, Frantisek, 2015. "Measuring Indicators for Marketing Effectiveness in Czech Companies || Indicadores para medir la eficacia del marketing en las empresas checas," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 20(1), pages 3-24, December.
    2. Jana Hornungová & František Milichovský, 2013. "Profit indicators in performance systems in the Czech companies," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(2), pages 345-352.
    3. Schönefeld, Carsten & Möller, Klaus & Engelhardt, Philipp, 2015. "Erfolgstreiber Innovationskennzahlen," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 69(3), pages 322-350.
    4. Prabath Chaminda Abeysiriwardana & Udith K. Jayasinghe-Mudalige, 2022. "Single window performance management: a strategy for evaluation integrated research culture in the commercial agriculture sector," SN Business & Economics, Springer, vol. 2(9), pages 1-24, September.
    5. Csikósová, Adriana & Čulková, Katarína & Janošková, Mária, 2016. "Evaluation of quantitative indicators of marketing activities in the banking sector," Journal of Business Research, Elsevier, vol. 69(11), pages 5028-5033.
    6. Jana Hornungová & František Milichovský, 2018. "Agricultural Sector Performance Evaluation in Terms of Financial Indicators: A Comparison of Czech Republic, Slovakia and Western Balkan States," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(2), pages 497-507.
    7. Gallear, David & Ghobadian, Abby & Chen, Weifeng, 2012. "Corporate responsibility, supply chain partnership and performance: An empirical examination," International Journal of Production Economics, Elsevier, vol. 140(1), pages 83-91.
    8. Govindan, Kannan & Kannan, Devika & Jørgensen, Thomas Ballegård & Nielsen, Tim Straarup, 2022. "Supply Chain 4.0 performance measurement: A systematic literature review, framework development, and empirical evidence," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
    9. Jussi Tanskanen & Liisa Mäkelä & Riitta Viitala, 2019. "Linking Managerial Coaching and Leader–Member Exchange on Work Engagement and Performance," Journal of Happiness Studies, Springer, vol. 20(4), pages 1217-1240, April.
    10. Anca Mehedintu, Cerasela Pîrvu, Cristian Pîrvu Author-Workplace-Name: Universitatea din Craiova, Craiova, România; Universitatea “Constantin Brâncusi”, Târgu Jiu, România, 2012. "Performance Management Approaches In Economic Organizations Using Information Technology," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 109-116, March.
    11. Schwartz, Robert & Deber, Raisa, 2016. "The performance measurement–management divide in public health," Health Policy, Elsevier, vol. 120(3), pages 273-280.
    12. Tolonen, Arto & Haapasalo, Harri & Harkonen, Janne & Verrollot, Jordan, 2017. "Supply chain capability creation – The creation of the supply chain readiness for a new product during product development process," International Journal of Production Economics, Elsevier, vol. 194(C), pages 237-245.
    13. Guo, Chiquan & Wang, Yong J. & Metcalf, Ashley, 2014. "How to calibrate conventional market-oriented organizational culture in 21st century production-centered firms? A customer relationship perspective," International Journal of Production Economics, Elsevier, vol. 156(C), pages 235-245.
    14. Olufemi A. Ogunkoya & Emmanuel Y. Ogundele & Adeola E. Adetayo, 2021. "Knowledge Transfer and Business Performance: A Study of Manufacturing Organizations in Ogun State, the Federal Republic of Nigeria," Business & Management Compass, University of Economics Varna, issue 1, pages 86-101.
    15. Melinda-Timea FÜLÖP & Mirela-Oana PINTEA, 2015. "The Link Between Corporate Governance And Performance - Evidence From Romania," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 33, pages 81-90, April.
    16. Klaus Möller & Ramin Gamerschlag & Finn Guenther, 2011. "Determinants and effects of human capital reporting and controlling," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 22(3), pages 311-333, November.
    17. Donnemore Majukwa & Abubaker Haddud, 2016. "Operations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1189478-118, December.
    18. Stephen Oduro, 2019. "Impact of Innovation Types on SMEs’ Performance in the Cape Coast Metropolis of Ghana," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 5(2), pages 110-127, July.
    19. Ivo Hristov & Antonio Chirico & Francesco Ranalli & Riccardo Camilli, 2022. "La pianificazione della sostenibilit? nelle aziende familiari: il ruolo dei key value drivers," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2022(3), pages 109-134.
    20. Gaetana Ferri & Franco Fucilli & Gioacchino De Sandoli & Sarah Guizzardi & Carla Campagnoli & Romano Marabelli, 2022. "Il performance management nell?area della sanità pubblica veterinaria e sicurezza degli a," MECOSAN, FrancoAngeli Editore, vol. 2022(121), pages 123-155.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmn:journl:y:2017:i:1:p:45-55. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Helena Campbelle (email available below). General contact details of provider: http://www.eaco.eu .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.