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¿Son más competitivas las sociedades cooperativas? Un análisis en el sector de la distribución farmacéutica

Author

Listed:
  • Sebastián Bruque Cámara

    () (Universidad de Jaén, Departamento de Administración de Empresas, Contabilidad y Sociología)

  • Mª Jesús Hernández Ortiz

    () (Universidad de Jaén, Departamento de Administración de Empresas, Contabilidad y Sociología)

  • Alfonso Vargas Sánchez

    () (Universidad de Huelva, Departamento de Dirección de Empresas y Marketing)

  • José Moyano Fuentes

    () (Universidad de Jaén, Departamento de Administración de Empresas, Contabilidad y Sociología)

Abstract

The paper investigates whether the co-operative format influences the competitive advantages of companies adopting it. To accomplish this, we have carried out an empirical analysis focusing on retail pharmacy companies operating in 10 provinces of central and southern Spain. The results show that the co-operative companies obtain a greater competitive advantage than non-cooperative forms. This finding could be explained by the peculiar relationship of loyalty binding member- customers of this type of company with the organisation to which they belong.

Suggested Citation

  • Sebastián Bruque Cámara & Mª Jesús Hernández Ortiz & Alfonso Vargas Sánchez & José Moyano Fuentes, 2002. "¿Son más competitivas las sociedades cooperativas? Un análisis en el sector de la distribución farmacéutica," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 42, pages 131-157, November.
  • Handle: RePEc:cic:revcir:y:2002:i:42:p:131-157
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    File URL: http://www.ciriec-revistaeconomia.es/banco/06_Bruque_42.pdf
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    References listed on IDEAS

    as
    1. Henderson, Rebecca. & Cockburn, Iain., 1994. "Measuring competence? : exploring firm effects in pharmaceutical research," Working papers 3712-94., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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    More about this item

    Keywords

    Co-operative Companies; Retail Pharmacy; Competitive Advantage; Customer loyalty.;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • Y - Miscellaneous Categories
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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