IDEAS home Printed from https://ideas.repec.org/a/bum/cactus/v2y2020i1p46-54.html
   My bibliography  Save this article

How Interested Young People Are In Film Festivals?

Author

Listed:
  • Vlad Diaconescu

    (Bucharest University of Economic Studies, Romania)

  • Stefania Tuclea

    (University of Bucharest, Romania)

Abstract

Festivals are generally considered one of the key activities that stimulate the economy. The first film festivals originated in Europe about 90 years ago and quickly became a global phenomenon. The most important reasons why tourists participate in festivals could be integrated into the "push dimensions" (family reunion, socializing, escape, novelty of events, self-esteem) and the "pull dimensions" (fun, food and drink, information and marketing, transport). In general, festivals are considered a thriving tourist activity, the destinations offering unique events, combined with high quality services and opportunities for socialization. This study is based on research aimed at identifying young people's interest in film festivals and the influence of socio-demographic aspects on this interest. The sample consisted of 438 young respondents aged between 18 and 26 years. The research has shown that young tourists tend to behave similarly, which makes them a very attractive segment of tourists, even if their budgets are not very high. The results also showed that young people have as main tourism motivation to spend time with family or friends. Moreover, the preferences of young people for basic tourist services are quite clear and unsophisticated. However, the results suggest some need to adapt the commercial communication according to the gender of young tourists.

Suggested Citation

  • Vlad Diaconescu & Stefania Tuclea, 2020. "How Interested Young People Are In Film Festivals?," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 2(1), pages 46-54.
    • Handle: RePEc:bum:cactus:v:2:y:2020:i:1:p:46-54
    as

    Download full text from publisher

    File URL: https://www.cactus-journal-of-tourism.ase.ro/Pdf/vol_2_1/Diaconescu.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gannon, Martin & Taheri, Babak & Olya, Hossein, 2019. "Festival quality, self-connection, and bragging," Annals of Tourism Research, Elsevier, vol. 76(C), pages 239-252.
    2. Tanford, Sarah & Jung, Shinyong, 2017. "Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty," Tourism Management, Elsevier, vol. 61(C), pages 209-220.
    3. Rüling, Charles-Clemens & Strandgaard Pedersen, Jesper, 2010. "Film festival research from an organizational studies perspective," Scandinavian Journal of Management, Elsevier, vol. 26(3), pages 318-323, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vlad Diaconescu & Ștefania Țuclea, 2020. "How Interested Young People Are In Film Festivals?," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 2(2), pages 46-54.
    2. Uyen Nguyen Thi & Manh Hoang Van & Imran Mahmud & Linh Vu Thi Thuy, 2023. "Innovation and the Sustainable Competitive Advantage of Young Firms: A Strategy Implementation Approach," Sustainability, MDPI, vol. 15(13), pages 1-13, July.
    3. Ryohei Yamashita, 2021. "Saving tradition in Japan: a case study of local opinions regarding urban university students’ participation in rural festivals," Asia-Pacific Journal of Regional Science, Springer, vol. 5(1), pages 125-147, February.
    4. Olivera Blagojevic Popovic & Vinko Nikic & Iva Bulatovic & Milica Delibasic, 2018. "Modeling Perceived Quality, Customer Satisfaction and Probability of Guest Returning to the Destination," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 14(1), pages 69-78.
    5. Ilisa Fajriyati & Adi Zakaria Afiff & Gita Gayatri & Sri Rahayu Hijrah Hati, 2022. "Attributes Influencing Overall Tourist Satisfaction and Its Consequences for Muslim-Majority Destination," SAGE Open, , vol. 12(1), pages 21582440211, January.
    6. Jing Li & Guangquan Dai & Jinwen Tang & Ying Chen, 2020. "Conceptualizing Festival Attractiveness and Its Impact on Festival Hosting Destination Loyalty: A Mixed Method Approach," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    7. Christou, Prokopis A. & Pericleous, Katerina & Komppula, Raija, 2023. "Designing and offering legend-based experiences: Perspectives of Santa Claus in the Joulupukin Pajakylä," Annals of Tourism Research, Elsevier, vol. 98(C).
    8. Tóth, Zsófia & Dul, Jan & Li, Chunxiao (Spring), 2019. "Necessary condition analysis in tourism research," Annals of Tourism Research, Elsevier, vol. 79(C).
    9. Neuhofer, Barbara & Egger, Roman & Yu, Joanne & Celuch, Krzysztof, 2021. "Designing experiences in the age of human transformation: An analysis of Burning Man," Annals of Tourism Research, Elsevier, vol. 91(C).
    10. Jinsoo Park & EuiBeom Jeong, 2019. "Service Quality in Tourism: A Systematic Literature Review and Keyword Network Analysis," Sustainability, MDPI, vol. 11(13), pages 1-21, July.
    11. Oana Mihaela STOLERIU & Bogdan-Constantin Ibanescu & Marina Madalina Caciula, 2023. "Unfolding visitor experiences at music festivals through online reviews," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 14, pages 96-115, November.
    12. Muhammad Haziq Bazli Abu Talib & Norol Hamiza Zamzuri & Hazira Mohd Nasir, 2024. "A Conceptual Discussion Related to Festival Events in Malaysia," Information Management and Business Review, AMH International, vol. 16(3), pages 7-12.
    13. Mehran, Javaneh & Olya, Hossein GT., 2020. "Canal boat tourism: Application of complexity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    14. Ronald Campoverde-Aguirre & Mauricio Carvache-Franco & Wilmer Carvache-Franco & María Almeida-Cabrera, 2022. "Analysis of the Quality of Service in Gastronomic Festivals," Sustainability, MDPI, vol. 14(21), pages 1-17, November.
    15. Gannon, Martin & Taheri, Babak & Olya, Hossein, 2019. "Festival quality, self-connection, and bragging," Annals of Tourism Research, Elsevier, vol. 76(C), pages 239-252.
    16. Sanz-Blas, Silvia & Buzova, Daniela & Pérez-Ruiz, Pilar, 2021. "Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    17. Raggiotto, Francesco & Scarpi, Daniele, 2020. "Living on the edge: Psychological drivers of athletes’ intention to re-patronage extreme sporting events," Sport Management Review, Elsevier, vol. 23(2), pages 229-241.
    18. Bernard Leca & Charles-Clemens Rüling & Dominique Puthod, 2015. "Animated Times: Critical Transitions and the Maintenance of Field-Configuring Events," Grenoble Ecole de Management (Post-Print) hal-01280882, HAL.
    19. Lange Bastian & Power Dominic & Suwala Lech, 2014. "Geographies of field-configuring events," ZFW – Advances in Economic Geography, De Gruyter, vol. 58(1), pages 187-201, October.
    20. Davood Ghorbanzadeh & K. D. V. Prasad & Natalia Alekseevna Prodanova & Iskandar Muda & Joko Suryono & Nafisa Yuldasheva, 2024. "Exploration of the concept of brand love in city branding: antecedents and consequences," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 142-156, June.

    More about this item

    Keywords

    Film festival; tourism; tourists’ motivation;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bum:cactus:v:2:y:2020:i:1:p:46-54. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Daniel Bulin (email available below). General contact details of provider: https://edirc.repec.org/data/fcasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.