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Unfolding visitor experiences at music festivals through online reviews

Author

Listed:
  • Oana Mihaela STOLERIU

    (University Alexandru Ioan Cuza, Iasi, Romania)

  • Bogdan-Constantin Ibanescu

    (University Alexandru Ioan Cuza, Iasi, Romania)

  • Marina Madalina Caciula

    (University Alexandru Ioan Cuza, Iasi, Romania)

Abstract

Music festivals represent one of the most dynamic tourism sectors of the last decades, their impact extending beyond the initial music-based nucleus. Festivals are subjectively interiorized by visitors through their own experiences which, in time, can influence the overall levels of satisfaction and loyalty. This paper uses the computed analysis of online visitor reviews in order to offer valuable insights into the main components of visitors' subjective experiences. The overall results are in line with the classical models. However, new connections, dependencies, and even new components related to music festivals are emphasized through the analysis digital reviews of, such as 'appraisal' and 'anticipation', emerged. Furthermore, our results indicated that 'authenticity', a major concept in festival studies during the '90s, failed to emerge as significant thus supporting the idea of an ongoing trend focused on standardisation. The findings have both theoretical and direct managerial implications, underlining the core structure of visitor experiences, as well as providing a series of suggestions for festival organisers in order to enhance visitors' satisfaction.

Suggested Citation

  • Oana Mihaela STOLERIU & Bogdan-Constantin Ibanescu & Marina Madalina Caciula, 2023. "Unfolding visitor experiences at music festivals through online reviews," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 14, pages 96-115, November.
    • Handle: RePEc:jes:journl:y:2023:v:14:p:96-115
    DOI: https://doi.org/10.47743/ejes-2023-SI06
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    References listed on IDEAS

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    1. Tanford, Sarah & Jung, Shinyong, 2017. "Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty," Tourism Management, Elsevier, vol. 61(C), pages 209-220.
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