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A Conceptual Discussion Related to Festival Events in Malaysia

Author

Listed:
  • Muhammad Haziq Bazli Abu Talib
  • Norol Hamiza Zamzuri
  • Hazira Mohd Nasir

Abstract

This study explores the rapidly growing subject of festival event management in Malaysia's travel and tourist industry, emphasizing the cultural, social, and economic effects of festivals. The project aims to improve festival management efficiency by identifying stakeholder concerns and investigating best practices. Through a conceptual analysis of 24 papers from Emerald, Science Direct, and Scopus, the study emphasizes the significance of continuous innovation, management frameworks such as EMBOK, and strategic planning. The findings suggest that addressing gaps in administrative practices and specialized education can significantly improve the effectiveness and sustainability of Malaysia’s festival events.

Suggested Citation

  • Muhammad Haziq Bazli Abu Talib & Norol Hamiza Zamzuri & Hazira Mohd Nasir, 2024. "A Conceptual Discussion Related to Festival Events in Malaysia," Information Management and Business Review, AMH International, vol. 16(3), pages 7-12.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:7-12
    DOI: 10.22610/imbr.v16i3(I).3921
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    References listed on IDEAS

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    1. Adongo, Raymond & (Sam) Kim, Seongseop & Elliot, Statia, 2019. "“Give and take”: A social exchange perspective on festival stakeholder relations," Annals of Tourism Research, Elsevier, vol. 75(C), pages 42-57.
    2. Tanford, Sarah & Jung, Shinyong, 2017. "Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty," Tourism Management, Elsevier, vol. 61(C), pages 209-220.
    3. M. Claudia tom Dieck & Timothy Hyungsoo Jung & Dario tom Dieck, 2018. "Enhancing art gallery visitors’ learning experience using wearable augmented reality: generic learning outcomes perspective," Current Issues in Tourism, Taylor & Francis Journals, vol. 21(17), pages 2014-2034, November.
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