A Spatial Multidimensional Unfolding Choice Model for Examining the Heterogeneous Expressions of Sports Fan Avidity
The sports industry is one of the ten largest business sectors in the U.S., and its primary source of revenue is derived from sports fans. Yet, little has been published in the academic journals about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately about. The objective of this research is to uncover the multidimensional aspects of the observed manifestations of fan avidity, and explore the nature of the heterogeneity of such expressions. Data were collected from a student sample of football fans from a well-known university. Thirty-five different expressions of fan avidity were uncovered related to how these fans follow and support their football team. A spatial choice multidimensional unfolding model is developed and reveals four latent dimensions of fan avidity expression. The managerial aspects of these empirical findings are provided, as well as several directions for future research.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 6 (2010)
Issue (Month): 2 (April)
|Contact details of provider:|| Web page: https://www.degruyter.com|
|Order Information:||Web: https://www.degruyter.com/view/j/jqas|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Maddala,G. S., 1986. "Limited-Dependent and Qualitative Variables in Econometrics," Cambridge Books, Cambridge University Press, number 9780521338257, October.
- Ryan P. Bowles & Kevin J. Grimm & John J. McArdle, 2005. "A Structural Factor Analysis of Vocabulary Knowledge and Relations to Age," Journals of Gerontology: Series B, Gerontological Society of America, vol. 60(5), pages 234-241.
- Simon, Herbert A, 1978. "Rationality as Process and as Product of Thought," American Economic Review, American Economic Association, vol. 68(2), pages 1-16, May.
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
- J. A. Hausman & D. A. Wise, 1976.
"A Conditional Profit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences,"
173, Massachusetts Institute of Technology (MIT), Department of Economics.
- Hausman, Jerry A & Wise, David A, 1978. "A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences," Econometrica, Econometric Society, vol. 46(2), pages 403-426, March.
- Wayne DeSarbo & Jaewun Cho, 1989. "A stochastic multidimensional scaling vector threshold model for the spatial representation of “pick any/n” data," Psychometrika, Springer;The Psychometric Society, vol. 54(1), pages 105-129, March.
- Wayne DeSarbo & Vithala Rao, 1984. "GENFOLD2: A set of models and algorithms for the general UnFOLDing analysis of preference/dominance data," Journal of Classification, Springer;The Classification Society, vol. 1(1), pages 147-186, December.
- Wayne S. DeSarbo & J. Douglas Carroll & Donald R. Lehmann & John O'Shaughnessy, 1982. "Three-Way Multivariate Conjoint Analysis," Marketing Science, INFORMS, vol. 1(4), pages 323-350.
- Daniel L. McFadden, 1976. "Quantal Choice Analaysis: A Survey," NBER Chapters, in: Annals of Economic and Social Measurement, Volume 5, number 4, pages 363-390 National Bureau of Economic Research, Inc.
When requesting a correction, please mention this item's handle: RePEc:bpj:jqsprt:v:6:y:2010:i:2:n:3. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.