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Understanding Creative Entrepreneurs’ Intention to Quit: The Role of Entrepreneurial Motivation, Creativity, and Opportunity

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  • Chen Ming-Huei

    (National Chung Hsing University, 250 Kuo-Kuang Rd., Taichung 402, Taiwan R.O.C. Asia University, 500 Lioufeng Rd., Wufeng Dist., TaichungCity 41354, R.O.C.Taiwan)

  • Chang Yu-Yu

    (Southern Taiwan University of Science and Technology, No. 1, Nan-Tai Street, Yungkang Dist., TainanCity 710, R.O.C.Taiwan)

  • Wang Hong-Yan

    (National Chung Hsing University250 Kuo-Kuang Rd., Taichung, Taiwan402 R.O.C.)

  • Chen Ming-Han

    (National Chung Hsing University, 250 Kuo-Kuang Rd., Taichung402, Taiwan)

Abstract

Although the contribution of creative industries to world economy has been widely acknowledged in the last few decades, their failure rate is still high and frustrates creative entrepreneurs. However, few empirical studies have been done to explore what causes creative entrepreneurs’ intention to quit. This paper, therefore, aims to draw upon the theories of motivation and entrepreneurship to offer a better understanding of entrepreneurs’ withdrawal intention. We incorporate the theory of motivation, creativity, and opportunity to realize their inter-play roles in reducing entrepreneurs’ intention to quit in creative industry sector. A sample of 272 creative entrepreneurs in Taiwan’s creative industries is used to test the framework we propose. Results show that entrepreneurial creativity and opportunity recognition enhance entrepreneurs’ motivation by satisfying the need for basic finance, need for work–life equilibrium, need for social reputation, and need for career achievement. Moreover, we found that entrepreneurs’ motivation in need for work–life equilibrium and need for career achievement reduces their intention to quit.

Suggested Citation

  • Chen Ming-Huei & Chang Yu-Yu & Wang Hong-Yan & Chen Ming-Han, 2017. "Understanding Creative Entrepreneurs’ Intention to Quit: The Role of Entrepreneurial Motivation, Creativity, and Opportunity," Entrepreneurship Research Journal, De Gruyter, vol. 7(3), pages 1-15, July.
    • Handle: RePEc:bpj:erjour:v:7:y:2017:i:3:p:15:n:1
    DOI: 10.1515/erj-2016-0001
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    References listed on IDEAS

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    3. Chen Ming-Huei & Tseng Min & Teng Min-Jun, 2020. "Creative Entrepreneurs’ Well-Being, Opportunity Recognition and Absorptive Capacity: Self-Determination Theory Perspective," Entrepreneurship Research Journal, De Gruyter, vol. 10(1), pages 1-15, January.
    4. Ewing, Douglas R. & Meyer, Jeffrey & Kern, Kirk D., 2024. "Slowed by commitment and hastened by obstacles: Exploring patterns of entrepreneur role exit in the EPOP dataset," Journal of Business Venturing Insights, Elsevier, vol. 21(C).
    5. Ming-Huei Chen & Yu-Yu Chang & Yin-Chen Lin, 2018. "Exploring creative entrepreneurs’ happiness: cognitive style, guanxi and creativity," International Entrepreneurship and Management Journal, Springer, vol. 14(4), pages 1089-1110, December.
    6. Locander, David A. & Darrat, Mahmoud A. & Babin, Barry J., 2023. "Examining the impact of salesperson orientation on creative selling, passive deviance, and organizational outcomes," Journal of Business Research, Elsevier, vol. 154(C).
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    8. Brajaballav Kar & Yimer Ayalew Ahmed, 2021. "Quit or continue? The influence of demography, challenges and performance," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 11(1), pages 83-95, December.
    9. Hui Jiang & Suli Wang & Lu Wang & Gang Li, 2020. "Golden Apples or Green Apples? The Effect of Entrepreneurial Creativity on Green Entrepreneurship: A Dual Pathway Model," Sustainability, MDPI, vol. 12(15), pages 1-16, August.
    10. Diana Ivanycheva & William S. Schulze & Erik Lundmark & Francesco Chirico, 2024. "Lifestyle Entrepreneurship: Literature Review and Future Research Agenda," Journal of Management Studies, Wiley Blackwell, vol. 61(5), pages 2251-2286, July.
    11. Conejo Francisco J. & Young Clifford E. & Wooliscroft Ben & Parthasarathy Madhavan, 2021. "Addressing Construct Intensity in Entrepreneurship: Log-Transformed Guttman Scaling with Need for Achievement as Exemplar," Entrepreneurship Research Journal, De Gruyter, vol. 11(1), pages 1-15, January.
    12. Chang, Yu-Yu & Chen, Ming-Huei, 2020. "Creative entrepreneurs’ creativity, opportunity recognition, and career success: Is resource availability a double-edged sword?," European Management Journal, Elsevier, vol. 38(5), pages 750-762.

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