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Honesty Only Gets You So Far! The Effect of Two-sided Content on Re-purchase Intentions

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  • Kivilcim Dogerlioglu Demir
  • Ozge Turut
  • Ezgi Akpinar Uysal

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  • Kivilcim Dogerlioglu Demir & Ozge Turut & Ezgi Akpinar Uysal, 2018. "Honesty Only Gets You So Far! The Effect of Two-sided Content on Re-purchase Intentions," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 32(1), pages 37-53.
    • Handle: RePEc:boz:journl:v:32:y:2018:i:1:p:37-53
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    References listed on IDEAS

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    1. Danit Ein-Gar & Baba Shiv & Zakary L. Tormala, 2012. "When Blemishing Leads to Blossoming: The Positive Effect of Negative Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(5), pages 846-859.
    2. Pham, Michel Tuan & Avnet, Tamar, 2004. "Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(4), pages 503-518, March.
    3. Dawes, John & Meyer-Waarden, Lars & Driesener, Carl, 2015. "Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA," Journal of Business Research, Elsevier, vol. 68(2), pages 425-432.
    4. Etgar, Michael & Goodwin, Stephen A, 1982. "One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(4), pages 460-465, March.
    5. Michael Luca & Georgios Zervas, 2016. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud," Management Science, INFORMS, vol. 62(12), pages 3412-3427, December.
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