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Building Cultural Capital: Transforming The South African National Arts Festival


  • J.d. Snowball
  • K.g. Willis


This paper looks at the role of the National Arts Festival in the socio-political transformation of South Africa from 1974 to the present. It suggests that decisions about varying the attributes of the festival in order to promote its role as a builder of new cultural capital can be aided by using a choice experiment (also called conjoint analysis). This methodology allows one to examine the relative utility levels of different aspects of the festival, their marginal rate of substitution and the market acceptability of making changes, to audiences with different racial, educational and wealth characteristics. For example, attribute trade-offs show that increasing the number of art exhibitions and the size of the craft market would increase the welfare of African-origin festival goers, but that Fringe shows are more important to European-origin people. Copyright (c) 2006 The Authors. Journal compilation (c) 2006 Economic Society of South Africa.

Suggested Citation

  • J.d. Snowball & K.g. Willis, 2006. "Building Cultural Capital: Transforming The South African National Arts Festival," South African Journal of Economics, Economic Society of South Africa, vol. 74(1), pages 20-33, March.
  • Handle: RePEc:bla:sajeco:v:74:y:2006:i:1:p:20-33

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    References listed on IDEAS

    1. Jeff Bennett & Russell Blamey (ed.), 2001. "The Choice Modelling Approach to Environmental Valuation," Books, Edward Elgar Publishing, number 2028.
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    Cited by:

    1. María Palma & Luis Palma & Luis Aguado, 2013. "Determinants of cultural and popular celebration attendance: the case study of Seville Spring Fiestas," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(1), pages 87-107, February.
    2. Richard T. Carson, 2011. "Contingent Valuation," Books, Edward Elgar Publishing, number 2489.
    3. repec:eee:touman:v:37:y:2013:i:c:p:99-109 is not listed on IDEAS
    4. Asgary, Ali & Rezvani, Mohammad Reza & Mehregan, Nader, 2011. "Local Residents’ Preferences for Second Home Tourism Development Policies: A Choice Experiment nalysis," MPRA Paper 29703, University Library of Munich, Germany.
    5. J.d. Snowball & K.g. Willis & C. Jeurissen, 2008. "Willingness To Pay For Water Service Improvements In Middle-Income Urban Households In South Africa: A Stated Choice Analysis," South African Journal of Economics, Economic Society of South Africa, vol. 76(4), pages 705-720, December.

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