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Blending Capacity on a Rideshare Platform: Independent and Dedicated Drivers

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  • Amiya K. Chakravarty

Abstract

A rideshare platform acts as an aggregator that connects riders with ride providers (drivers). The drivers are independent workers who share a part of their revenue with the principal, who owns the platform. While drivers have flexible schedules, the fairness of labor contracts and control exercised by the principal have come into question lately. Suggested options include treating the drivers as employees and/or safeguarding a minimum income for them. We study a rideshare platform with blended driver capacity: full time employees with a fixed wage rate, and independent drivers who are paid a share of revenue. We examine a scenario where the principal establishes the number of employee drivers, revenue sharing, and a base price for the platform; and the independent drivers then determine whether to join the platform. We identify economic equilibrium for two different demand rationing strategies: preference for employee drivers, and equal opportunity for all drivers (driver‐agnostic). We find that a blended platform capacity becomes viable if the wage rate is moderate, pool of independent drivers is large, and the ride‐seeker market is large. We show that the unpredictability of driver's reservation value motivates the principal to hire more employee drivers and to increase the base price. Our result that a driver‐agnostic demand rationing causes fewer independent drivers to join the platform is somewhat counterintuitive and is explained by how revenue sharing affects demand rationing. We find that the ride seekers prefer preferential demand rationing over driver‐agnostic rationing.

Suggested Citation

  • Amiya K. Chakravarty, 2021. "Blending Capacity on a Rideshare Platform: Independent and Dedicated Drivers," Production and Operations Management, Production and Operations Management Society, vol. 30(8), pages 2522-2546, August.
    • Handle: RePEc:bla:popmgt:v:30:y:2021:i:8:p:2522-2546
    DOI: 10.1111/poms.13378
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    References listed on IDEAS

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    Cited by:

    1. Wu, Yaobin & Huang, Jiazhou & Chen, Xiangfeng, 2024. "The information value of logistics platforms in a freight matching market," European Journal of Operational Research, Elsevier, vol. 312(1), pages 227-239.
    2. Sergey Naumov & David Keith, 2023. "Optimizing the economic and environmental benefits of ride‐hailing and pooling," Production and Operations Management, Production and Operations Management Society, vol. 32(3), pages 904-929, March.
    3. Zenan Zhou & Xiang Wan, 2022. "Does the Sharing Economy Technology Disrupt Incumbents? Exploring the Influences of Mobile Digital Freight Matching Platforms on Road Freight Logistics Firms," Production and Operations Management, Production and Operations Management Society, vol. 31(1), pages 117-137, January.

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