Horizontale Fusionen auf zweiseitigen Märkten am Beispiel von Printmedien
The recent discussion about the revision of German merger control underlines the relevance of media economic questions. This discussion frequently neglects the particularities of media markets, for example the mutual interconnection of advertising and media markets, i.e. of "two-sided markets". In this paper the impact of "two-sided markets" on mergers is analyzed. The results indicate that an intensive analysis of each case because of the heterogeneity of each market and a stronger economization of merger control would be useful. The basis for an economization could be quantitative analyses that are conducted using existing market data. The print media market is an example of the peculiarities of "two-sided markets" at which network externalities lead to pricing behavior that deviates from that on normal markets. Copyright Verein für Socialpolitik und Blackwell Publishing Ltd. 2006
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Volume (Year): 7 (2006)
Issue (Month): 3 (08)
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References listed on IDEAS
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- Argentesi, Elena & Ivaldi, Marc, 2005. "Market Definition in the Printed Media Industry: Theory and Practice," CEPR Discussion Papers 5096, C.E.P.R. Discussion Papers.
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- Ulrich Kaiser & Hans Christian Kongsted, 2005. "Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version?," CAM Working Papers 2005-07, University of Copenhagen. Department of Economics. Centre for Applied Microeconometrics.
- Ulrich Kaiser & Hans Christian Kongsted, 2007. "Do Magazines' ”Companion Websites” Cannibalize the Demand for the Print Version?," CIE Discussion Papers 2007-03, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
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- Dewenter, Ralf & Kaiser, Ulrich, 2005. "Anmerkungen zur ökonomischen Bewertung von Fusionen auf dem Printmedienmarkt," ZEW Discussion Papers 05-92, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
- Dewenter, Ralf & Kaiser, Ulrich, 2005. "Anmerkungen zur oekonomischen Bewertung von Fusionen auf dem Printmedienmarkt," Working Paper 35/2005, Helmut Schmidt University, Hamburg.
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