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How do Intermediaries Build Inclusive Markets? The Role of the Social Context

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  • Babita Bhatt
  • Israr Qureshi
  • Christopher Sutter

Abstract

Intermediaries – organizations that connect actors who could not otherwise transact – play an important role in building inclusive markets. However, we know little about how the specific characteristics of the social context influence the effectiveness of intermediary activities. The purpose of this study is to unpack how the fit between intermediaries’ activities and the social context shapes the success of efforts to build inclusive markets. Using an in‐depth qualitative study in India, we examine how intermediaries’ activities fit with two central features of the social context – inequality and dependence. Our study contributes to the literature by suggesting a contingent view of the process by which intermediaries build inclusive markets.

Suggested Citation

  • Babita Bhatt & Israr Qureshi & Christopher Sutter, 2022. "How do Intermediaries Build Inclusive Markets? The Role of the Social Context," Journal of Management Studies, Wiley Blackwell, vol. 59(4), pages 925-957, June.
  • Handle: RePEc:bla:jomstd:v:59:y:2022:i:4:p:925-957
    DOI: 10.1111/joms.12796
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    References listed on IDEAS

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    Cited by:

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    2. Hari Bapuji & Snehanjali Chrispal & Balagopal Vissa & Gokhan Ertug, 2023. "Local, yet global: Implications of caste for MNEs and international business," Journal of International Business Policy, Palgrave Macmillan, vol. 6(2), pages 201-234, June.
    3. Weiss, Tim & Lounsbury, Mike & Bruton, Garry, 2024. "Survivalist Organizing in Urban Poverty Contexts," OSF Preprints 3mecq, Center for Open Science.
    4. Hota, Pradeep Kumar & Bhatt, Babita & Qureshi, Israr, 2023. "Institutional work to navigate ethical dilemmas: Evidence from a social enterprise," Journal of Business Venturing, Elsevier, vol. 38(1).
    5. Qureshi, Israr & Bhatt, Babita & Sutter, Christopher & Shukla, Dhirendra Mani, 2023. "Social entrepreneurship and intersectionality: Mitigating extreme exclusion," Journal of Business Venturing, Elsevier, vol. 38(2).

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