IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Loyauté Et Performance: Une Analyse Empirique Dans Un Réseau Coopératif Bancaire

Listed author(s):
  • Daniel Côté
  • Adil Belhouari
Registered author(s):

    Dans cet article, nous analysons la relation entre l'orientation-marché, la position concurrentielle, la loyauté et la performance financière de l'entreprise. L'analyse empirique, basée sur une approche d'équations structurelles, est menée en contexte coopératif. Notre modèle s'appuie sur l'approche des ressources et intègre les inputs opérationnels, le profil stratégique, la position concurrentielle, la loyauté-client ainsi que la performance de l'entreprise (croissance des ventes et rentabilité). Les résultats obtenus supportent le lien entre la stratégie d'orientation-marché et la performance de l'entreprise en contexte coopératif (secteur bancaire) alors que le rôle de médiation de la loyauté relativement aux dimensions stratégiques est démontré. Copyright © 2009 The Authors Journal compilation © CIRIEC 2009.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by Wiley Blackwell in its journal Annals of Public and Cooperative Economics.

    Volume (Year): 80 (2009)
    Issue (Month): 2 (06)
    Pages: 315-344

    in new window

    Handle: RePEc:bla:annpce:v:80:y:2009:i:2:p:315-344
    Contact details of provider: Web page:

    Order Information: Web:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:bla:annpce:v:80:y:2009:i:2:p:315-344. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)

    or (Christopher F. Baum)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.