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The Theory of Planned Behavior in Applied Research: An Examination of the Location Selection Decisions of Independent Filmmakers in the USA

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  • Stephen R. Alfred

    (Grenoble Ecole de Management)

Abstract

In spite of the historical contributions of the U.S. film and television industry to the national and the global economy, and the significance of location selection to a production’s success, to date, there has been a paucity of research regarding the influences which ultimately affect the location selection decisions of film industry management. Utilizing the Theory of Planned Behavior (TPB) and applied research methods, this study explored the phenomenon of location selection for six independent motion picture productions throughout the contiguous United States, with implications for further study of this phenomenon.

Suggested Citation

  • Stephen R. Alfred, 2012. "The Theory of Planned Behavior in Applied Research: An Examination of the Location Selection Decisions of Independent Filmmakers in the USA," SBS Journal of Applied Business Research (SBS-JABR), SBS Swiss Business School, vol. 1(September), pages 56-64.
    • Handle: RePEc:bfv:journl:005
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    References listed on IDEAS

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    1. Thorsten Hennig-Thurau & Mark Houston & Shrihari Sridhar, 2006. "Can good marketing carry a bad product? Evidence from the motion picture industry," Marketing Letters, Springer, vol. 17(3), pages 205-219, July.
    2. Allen Scott, 2002. "A new map of Hollywood: the production and distribution of American motion pictures," Regional Studies, Taylor & Francis Journals, vol. 36(9), pages 957-975.
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