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Factors Influencing Farmers’ Adoption of Digital Extension Services in Kibanggay, Lantapan, Bukidnon, Philippines

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  • Cherry Mae B. Guay

    (Davao Oriental State University-Cateel Campus, Cateel Davao Oriental, 8205, Manupali Agri-Development Corporation, Valencia City Bukidnon, Central Mindanao University, Musuan, Maramag, Bukidnon)

  • Jennifer C. Esteban

    (Davao Oriental State University-Cateel Campus, Cateel Davao Oriental, 8205, Manupali Agri-Development Corporation, Valencia City Bukidnon, Central Mindanao University, Musuan, Maramag, Bukidnon)

  • Maryjoy S. Bacus

    (Davao Oriental State University-Cateel Campus, Cateel Davao Oriental, 8205, Manupali Agri-Development Corporation, Valencia City Bukidnon, Central Mindanao University, Musuan, Maramag, Bukidnon)

  • Anecil S. Quijano-Pagutayao

    (Davao Oriental State University-Cateel Campus, Cateel Davao Oriental, 8205, Manupali Agri-Development Corporation, Valencia City Bukidnon, Central Mindanao University, Musuan, Maramag, Bukidnon)

Abstract

Digital technologies are becoming widely used in all countries yet the adoption among farmers remains limited hindering the improvement in agricultural productivity and sustainability. This study implores to investigate the factors that influence the adoption of digital extension services among farmers in Kibanggay, Lantapan, Bukidnon, Philippines. It utilized descriptive-correlational design, data were collected through surveys assessing the respondent on influencing factors such technological, socio-economic, institutional and behavioral. The results indicate that behavioral and psychological factors along with technological readiness and institutional support, significantly affect adoption levels. The study concludes that enhancing farmers engagement and support mechanisms is vital for improving the uptake of digital extension services.

Suggested Citation

  • Cherry Mae B. Guay & Jennifer C. Esteban & Maryjoy S. Bacus & Anecil S. Quijano-Pagutayao, 2025. "Factors Influencing Farmers’ Adoption of Digital Extension Services in Kibanggay, Lantapan, Bukidnon, Philippines," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(5), pages 3677-3681, May.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-5:p:3677-3681
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